Low competition keywords are great but they're not everything
Ranking high in Google Search can be simple even if you're up against dozens of sites
I'm going to tell you something that you won't hear often on the internet: it's okay to write and create sites for highly competitive keywords. Whether you're using Market Samurai, Google Keyword Tool or another keyword research product, usually the whole point is to find low competition keywords. There's nothing wrong with that. In fact, when you're writing for a site like Infobarrel or Ezine articles, it's the best way to get good Google rankings. It's just not the only way.
One year ago I started a blog in a highly competitive space. My targeted keyword is listed as high in Google's keyword tool. At the time, I did this because I just didn't know any better, and I'm glad I didn't know better. If I had learned all that I now know about key phrases I would have overlooked a great key phrase in an industry that I love. I am currently ranking #4 in Google for a highly competitive phrase. My blog is nothing special, I would argue that it's actually a little dated and in need of a facelift.
Ranking high in Google Search is not a fluke!
Here's the thing, I only ever write high quality content. I post about once every two weeks and take an hour or so to proofread, tweak and make necessary changes. I come back to my post the following day, proofread again and only then do I post it on my blog. I add lots of pictures and video and tag them appropriately following the SEO advice found here. I take time to make sure my stuff is the best.
When I post an article, I target a specific phrase in addition to my main keyword and I check who is ranking for that phrase. That's the best free keyword research you could possibly do. You already know who is #1 for that key phrase and you can see what that page lacks. If you make your page better and stick with your blog, you have a really good chance of taking that #1 position in time.
Now, obviously you need to use common sense when trying to obtain a #1 ranking for your articles. If you're targeting "dog training" you're looking at over one million searches per month (and that's just Google) and you're up against large corporations with advertising budgets into the millions. You are unlikely to get a first page position for that high competition keyword. The competition is the key. If your competition is mostly sites like Wikipedia and national retailers, I would move on. If the competition on the first page however is things like article sites, Yahoo answers and the like, you can likely rank on the first page with a bit of effort.
Ranking high in Google search is a science to be sure. There are necessary actions that you must take and certain things that you need to do. These are easy once you know them however and eventually it becomes all about creating awesome content. Take the time, write epic stuff, update often and you can learn how to grab those #1 spots for both high and low competition keywords.
Don't overestimate your competition and underestimate your own ability to bring something to the market. It's possible to be an SEO expert and a terrible writer. This combination can still see your stuff ranking high in Google search in the short term. I've seen #1 ranking sites in Google that are really quite poor. Evaluate the competition and honestly decide if you can beat them. You can, more often than you think.