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Register a Domain Name

benjones | Jan 12, 2011 |

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You can register a domain name and use that URL as the front door of your website. Your domain name is the first thing that website visitors will see. It needs to sell your product or service quickly and concisely. When you register a domain name you need to pick a great name, buy it, and protect it.

Pick a Great Domain Name

Since your domain name is of the utmost importance in web marketing, you should choose a name that concisely and clearly describes your product or service. Make sure that it is easy to spell. Also make sure that it reads clearly when spelled in all lower case letters. Stick with .com domains for most situations. When you use a .net, .us, .me, .info, or ther ending, it can detract from what you have to offer. A main exception is .org, which should only be used for non-profit organizations. If you are registering a domain name for a business, you should also run a trademark search with the US Patent Office to make sure your domain name does not infringe on any trademarks. This will prevent legal headaches in the future.

Buy Your Domain Name

Buying a domain name is a simple process. There are many websites that allow you to purchase domain names. Since domain names are a commodity, it is usually best to just buy the domain from the lowest-price website. You can do this by running a Google search for "cheap domain name registration." You may want to purchase the domain for multiple years so you don't have to worry about the domain registration lapsing. Some domain retailers also allow you to automatically renew your domain registration at the end of each year.

Protect Your Domain Name

When you purchase your domain name, it is wise to also buy variations of it. This includes buying misspelled versions, as well as buying the .net, .info, and other versions so that others cannot free-ride off your brand equity. This also helps your website visitors clearly understand what your website is all about.