” One can survive everything, nowadays, except death, and live down everything except a good reputation.”
Similar to any other instance, having a good online reputation is equally important in order to formulate healthy business relationships and increase profit margins. Especially in present time, when the world is mainly compressed to internet, every word spreads faster and it puts a company’s business on stake if the reputation is not in a good light. It is not possible to have everyone on your positive side, there is always going to be a number of negative things said about your company. To put your company in a good light, it is important that you start managing your company’s reputation online.
Online Reputation Management can actually influence an individual’s or a company’s business. Today, the social media and internet have grown to such an extent that a company’s reputation has become just a matter of search results. Any client or customer who would be interested in your brand or company would like to know about it from other people’s review, basically, from your image over the internet. And if the search results are full of disgruntled comments and reviews, they are surely not going to have a second thought about you. Only regular checks on your websites can save your online reputation.
Mr.Fertik, Chief Executive at Reputation.com said in an interview that,” I believe that we are heading into an era where there will be the equivalent of a WikiLeaks moment for everyone.” He warned that with the freedom of publishing web content, people do not realize what they share, which can affect a brand image later. Bad reviews are very bad for business; hence it is fairly obvious to have online reputation management, but how to do it when the internet is extremely large?
Well, you can start with maintain your unique brand identity so that no one steals it. Some might sell your brand name back to you so claiming your identity online is most important. Registering your company name for big domains like .net, .org and .com is the first step followed by all major social networking sites. Once you have done that, all you need to do is keep your eyes open to reviews and comments. Be aware of bad comments which may lead to negative brand reputation. Setup Google alerts to be notified with the latest content related to your query, since social networking sites are special case, you can go for their own search engines to monitor the mention of your brand name anywhere on these sites.
Online Reputation Management is a very necessary aspect of marketing and branding, so if you have not started with one yet, this is the time, because not only your reputation is at stake but also your business too.