Revenue Sharing Sites
...How to Find Profitable Keywords to Write Articles
This question seems to pop up a lot, both inside Info barrel on the forums and elsewhere on the web. It’s a serious question, because for people new to writing online for revenue sharing sites, the use of terminology like long tail keywords and CPC can be really confusing and intimidating. So to make it simple – I thought I’d write an article about it.
What are keywords and why are they important?
Keywords are (funnily enough)... key words in a text like an article on a revenue sharing site. These keywords are used by the writer to focus the article around for the purpose of increasing the number of readers and the ranking of the article on search engine results. Keywords can be short – that is they can be one word (like ‘garden’ for example), and they can be long (like ‘water features for your garden’). The longer ones are unsurprisingly called long tail keywords. See the picture for an example of what a keyword search result looks like.
Keywords don’t just affect the number of readers an article will get, but for revenue sharing sites, the critical thing is profitability. Keywords also affect the profitability of your article, since the keywords in an article is what Google looks for when it decides what ads to put on your site. This is reflected in the CPC value. The CPC (or cost per click) is an indication of what advertisers will pay for their ad to be shown when a relevant keyword triggers an adsense ad. For publishers like us writing on a revenue sharing site, we get 68% of what the advertiser paid – Google keeps the difference.
Where do I get information on keywords and CPC values?
This information is freely available online through a variety of sources, including Google’s own keywords tool – a quick search should turn it up. Additionally there are a number of excellent resources available at a cost (or investment – because that’s what it is) – such as Niche Finder. That software really suits the beginner because it presents really powerful information in an incredibly clear format.
The choice is yours where to go for your information – but there is information out there. There is free information and even free keywords out there for beginners, and paid for software available for beginners and those starting to find their feet – right through to the more advanced. Seek and ye shall find!