Linchpin by Seth Godin


1.) Godin wakes us up to the reality of the world we now live in, one where the factory worker is an endangered species.

2.) Godin offers many examples of people who are linchpins within their respective organizations, and those who have independently created value for what they do themselves.

3.) Godin explains the difficulties we face in becoming unique by revealing the lizard brain's intentions, and how to overcome it.


The main con that people might find with this book is that there is no clear cut, linear model on how to become a linchpin. This book is more to get you to think about what you can do to tap into the genius inside of you, which varies from person to person.

Full Review

This was actually the first Seth Godin book I have read. I have heard about his other famous books like Purple Cow and Tribes, but never thought to pick them up and read them. That line of thinking changed when I read Linchpin.

The entire premise of the book revolves around becoming (surprise!) a linchpin and not a replaceable cog. With the dramatic shift the world's economy has gone through in the last several years, finding and keeping a good job with benefits and a 401K for 40 years is no longer realistic. Companies are looking for ways to cut back and save money at every corner, and that includes laying off loyal employees who do their jobs and don't complain.

However, to avoid that layoff, Godin suggests we each put forth more emotional labor. By this he means to go above and beyond the call of duty, even if it means we aren't rewarded financially. Godin intimates that their are other rewards besides financial ones that motivate us to move beyond the status quo and become invaluable to our employers, businesses, or organizations.

But standing in the way of our chance to shine and become invaluable is our lizard brain, or "the resistance" as Godin calls it. This is the part of our brain that focuses on the primitive feelings or wants we go through when in danger i.e. anger, fear, sex, etc. To become a linchpin, Godin tells us that we have to move past "the resistance" by recognizing it and pushing past the doubt and fear it creates in all of us.

I highly recommend this book to anyone looking for a jump start in their creative thinking.

In Closing

This book captivated me like no book has captivated me for some time. I found its premise and ideas very interesting and unique. Seth Godin is one of the world's top marketing experts for a reason. He thinks outside the box and offers insights from a perspective no one else thinks about.