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Rhett and Link: Engineering Internetainers

By Edited Jul 16, 2016 2 2
Rhett and Link
Credit: Genevieve on flickr (Taken on June 29th, 2012) / Licensed under Creative Commons Attribution 2.0 Generic

My Daughter

Listens to Them

My daughter listens to Rhett and Link religiously while I get ready in the morning. One day, she noticed I was finishing up an article about celebrity endorsements.

"Oh," she exclaimed, "Rhett and Link do commercials too. You should see this one."

And I just about peed myself when my daughter showed me a video of Link pitching a yard stick in a 30-second commercial spoof.

Little did I know that Rhett (Rhett James McLaughlin) and Link (Charles Lincoln "Link" Neal III) are engineers.[1] And, as many of you know, my father was an environmental engineer (with a great sense of humour too). According to Wikipedia, they were roommates at North Carolina State University, where Rhett studied civil engineering and Link studied industrial engineering. 

Laughing until my sides hurt, I kept watching their YouTube video (shown next) titled Random Commercial Challenge which was published on January 28th, 2015 by Good Mythical Morning, their morning show.

I just had to share these brilliant comedians with you.

Random Commercial Challenge

About Rhett and Link

Lifelong Friends

How many of us get to work with our best friend since grade one?[2] Part of their online appeal is their obvious comfort level with each other. It's something that only childhood pals can make look effortless to an audience.

It's endearing that Rhett and Link are lifelong friends, who went to school together, attended each other's wedding, and so on.  And as young as they look, they are each married with children. In fact, their kids make cameo appearances on their show.

They are also talented musicians. I'm amazed they've produced over 100 comedic songs and five albums so far.[2]

In 2009, Rhett and Link wrote, produced, and directed Looking for Ms. Locklear an award-winning documentary about their search for their first grade teacher.[3] It's where they met and became fast friends. Wouldn't we all love to do that?

When these guys were first starting out in the online world of advertising, they had to rely solely on sponsorship to get paid. Yeah, no ad share back then that slackers (like me) rely on.

Since 2006, Rhett and Link have been trailblazers in YouTube video entertainment categories. According to their website biography, this hilarious duo has garnered over 3.6 million subscribers and more than 455 million views.

Up next is a 2:53 minute song you can buy on iTunes called What Women Want (featuring Chester See and Kassem G). It was written and directed by Rhett McLaughlin and Link Neal.

What Women Want

Featuring Chester See & Kassem G

Notable Awards and Accolades

And This Is a Short List of Their Achievements

It seems that every year, Rhett and Link rack up awards in the entertainment, film, media, and advertising industries.

Ever since they mastered low-budget local commercials, big brands have been tripping over themselves to have this dynamic duo endorse them. Brand names include: Alka-Seltzer, Coca-Cola, McDonald's, Netflix, Taco Bell, and TV Guide (to name just a few).

Here are some of the awards and accolades they have earned:

  • 2007 Best North Carolina Comedy for One Man's Trash at the All-American Film Festival
  • 2008 Advertising Age's W3 Gold award in the "Consumer Goods" category
  • 2008 Adweek's Buzz Award for "Best Online Campaign"
  • 2009 Bessies: Awarded Two Golds (Best Single and Best Campaign) and a Craft award (Music)
  • 2009 Advertising & Design Club of Canada Awarded Two Golds (Viral Marketing and Business to Consumer website)
  • 2010 Spirit Awards for "Best Online Promotion" in the "Apparel Industry" category for a stop motion video called "T-shirt War"
  • 2010 Time's Top-10 Talented Web Videos for "2 Guys 600 pillows"
  • 2011 Webby Award Winners (Best Editing category and Peoples' Voice Award)
  • 2011 Time's Top 10 Meme for the  "Nope! Chuck Testa" Internet meme
  • 2012 Business Insider's Top 25 Most Creative People in Advertising List (no. 2)
  • 2013 International Academy of Web Television (IAWTV) Award Winners
  • 2013 LA Web Awards Funniest YouTube Video for "Shift it Shift it"[4]
  • 2014 Screenchart Channel Awards Won both "Best Male Personality (Solo or Duo)" and "Best Musical Performances" for Epic Rap Battle: Nerd vs. Geek.
  • 2014 YouTube Channel ranked no. 35 on New Media Rockstars Top 100
DSC_6988
Credit: Genevieve on flickr / Licensed under Creative Commons Attribution 2.0 Generic

Shows and Podcasts

I was floored at the number of projects these two juggle. In between their creative commercial and musical endeavors, they continued with their morning show, a weekly variety show, and a podcast.

Now in their seventh season, Good Mythical Morning (aka GMM)[5] has been going strong for three years. It was preceded by Good Morning Chia Lincoln which had to end since half of the Chia Pet, a central figure in it, started to die.

The Chia Lincoln was replaced in GMM with the Wheel of Mythicality which is shown behind Rhett and Link in my intro photo.

The Wheel of Mythicality consists of various suggestions to end the show. According to my daughter and Wikipedia, Link spins it and then the duo improvise the randomly chosen "mythical' end for the show.

Talk about pressure to perform.

In 2013, the Mega Wheel of Mythicality was introduced which of course was larger than the previous wheel, had fewer spaces, no hidden slots and improved weight distribution.

Sounds like something engineers would do.

The Mythical Show was a 30-minute variety show which featured special guests and performers. Among them were: Shay Carl, the Fine Brothers, KassemG (shown in the previous vide0), Tony Hale, Hannah Hart, Grace Helbig, Key & Peele, Miranda Sings, PewDiePie, Paul Scheer, Smosh, Taylor Swift, Tessa Violet, Kat Von D, and Jill Wagner.

Ear Biscuits is a 60 to 90 minute long weekly audio podcast on SoundCloud[6] and iTunes.[7] The pair describe it as "a weekly candid conversation with other creators who are making their mark in new media." 

In 2015, Ear Biscuits inspired the spin-off called Song Biscuits[8] where the two write a song with the person they interview based on suggestions from social media. On Saturdays, they release the song on their channel RhettandLink2.[9]

Lastly, I leave you with A Brief History Of Rhett & Link published on June 28th, 2013 by FootofaFerret. It gives you a taste of everything this comedic duo has accomplished in the last decade.

A Brief History Of Rhett & Link

By FootofaFerret

Up To This Point

Up To This Point Rhett and Link RoseWrites 2015-05-05 5.0 0 5
5/5

The Quintessential Collection

For Every Mythical Beast

Up To This Point
Amazon Price: $8.99 Buy Now
(price as of Jul 16, 2016)
Up To This Point is 27 of the funniest comedic songs by Rhett and Link. Upbeat, lively, hilarious tunes the whole family can laugh and sing along with. Includes singles you won't find anywhere else.
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Comments

Jun 7, 2015 3:00pm
TanoCalvenoa
Good introduction to these comedians. I've enjoyed following them on Facebook. I don't always find comedians funny, but these guys really are funny.
Jun 9, 2015 6:02am
RoseWrites
Aren't they hilarious?

I'm amazed how they come up with song ideas too.

Thanks for checking out my little intro to them.

Rose
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Bibliography

  1. "Rhett and Link." Wikipedia. 4/05/2015 <Web >
  2. "About | Rhett & Link." RhettandLink.com. 4/05/2015 <Web >
  3. "Looking for Ms. Locklear (2008)." IMDb. 4/05/2015 <Web >
  4. Jennifer Swann "LA WEB AWARDS: 'SHIFT IT' WINS FUNNIEST YOUTUBE VIDEO IN L.A.." L.A. Weekly. 28/08/2013. 4/05/2015 <Web >
  5. "Good Mythical Morning." YouTube. 4/05/2015 <Web >
  6. "Ear Biscuits." SoundCloud. 4/05/2015 <Web >
  7. "Ear Biscuits By Rhett and Link." iTunes . 4/05/2015 <Web >
  8. "Song Biscuits by Good Mythical Morning." YouTube. 4/05/2015 <Web >
  9. "Featured on RhettandLink2." YouTube. 4/05/2015 <Web >

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