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What is a Rolex Ambassador? A Rolex ambassador is a person of note or celebrity who uses their public image to promote the Rolex brand and its various lines of timepieces and wristwatches. These ambassadors are able to use their status in order to increase the visibility and desirability of Rolex products while lending their own personal style and panache to the brand. Rolex ambassadors tend to be extremely talented people from a broad spectrum of professional pursuits. Athletes, singers, actors and artists fill the roster of Rolex Ambassadors, and their talent and style make fitting associations for the high quality and elegance of world renowned Rolex products. The ultimate goal of the program from a business standpoint is to find and commend professionals and pioneers who reflect the Rolex company's tenets of precision, style and success.

Positive images, positive changes. Rolex brand ambassadors aren't simply well known wrist models. Far from it, they work closely with Rolex to establish programs of great benefit to those in need, as well as programs which inspire and reward creativity in the arts. Rolex's art sponsorship program costs the watchmaker about $700,000, and makes awards every two years.

Who are some famous Rolex Ambassadors? Tennis greats Andy Roddick, Justine Henin and Roger Federer are just three of the better known athletes who sport the Rolex brand. Famous opera singer Placido Domingo is also a Rolex Ambassador, as is racing legend Sir Jackie Stewart. Meanwhile, the Rolex Submariner model has appeared in 11 of the James Bond Movies, and received strong promotion from actor Pierce Brosnan. Rolex has also managed to secure the role of official timekeeper for both the Wimbledon and Australian open tennis events.

What other world first events has Rolex kept time for? In 1960, when Jacques Piccard made his famous Mariana Trench dive, he carried a Rolex Sea Dweller Deep-Sea Special model watch with him, but it wasn't around his wrist. In fact, he strapped it to the outside of his submarine and achieved a depth of 10,916 meters, or 35,814 feet!

In 1953, when the famous Hilary expedition reach the summit of Mount Everest for the first time, Tenzing Norgay, the famous climbing partner of Sir Edmund Hilary, wore a Rolex Oyster. Several other members of the expedition wore them as well, and it is believed that Hilary himself may also have carried a Rolex to the summit. This treacherous climb would have placed the watches at an elevation of 8,848 meters!

In the spirit of cold and dangerous firsts, Mercedes Gleitze became the first woman to swim across the English Channel on October 7th, 1927. Unfortunately for the exhausted Gleitze, a hoaxer claimed to have swum the channel even faster four days prior to her achievement. In order to put the mounting criticism to rest, Gleitze undertook to swim the channel yet again, this time carrying with her a Rolex Oyster offered by founder Wilsdorf himself. It was on this second swim that Gleitze wore the watch around her neck, and it continued to perform perfectly and without interruption even through the cold water.