Do you love running? Would you like to make money through your passion of running?

Road Race“Wait!” you say. “I’m not fast enough to win races and earn prize money! I’ll never catch the eye of a shoe company and land a big contract!” That may be true, and neither will I. Thankfully, I’m not talking about earning money through your own racing.

There are lots of ways to make money in the running industry, from selling merchandise to measuring race courses, to professional timing, and road race management. It’s the last one there that I’m talking about.

Organizing a road race is a great way to earn a side income or even a full-time income. Road races can be very profitable if done the right way.

Maybe you’ve never considered putting on a race before. In fact you probably haven’t. Maybe you think you don’t have enough business experience to do it. You don’t need business experience. All you need is a little guidance and information and you will be well on your way to putting on your first race.

Five Reasons to Put on a Road Race

  1. It is extremely rewarding to put on an event that benefits other runners. Seeing their smiling faces and sweat-covered brows after a hard-fought race is priceless! Overhearing runners talking to each other excitedly about the great PR they just ran, or that tough hill they overcame will make you overjoyed that you decided to put on a race!
  2. You make a contribution to your community. Races are just that – community. They band runners together like warriors going to battle and they come out the other side fast friends. I’ve made more than a few friends at post-race parties and you probably have, too!
  3. It’s a great way to raise money and awareness for a local charity. Lots of charities use races to raise funds, but also to get the word out about their cause.
  4. Putting on a race is also a great way to make a name for yourself in the running community where you live. I don’t mean this in the sense of putting yourself on a pedestal. However, it is great to be recognized in the running community as someone who cares about runners and works for their benefit!
  5. Organizing races is a potentially profitable venture. The average family who went into foreclosure over the last few years during this economic crisis was only $300/month short of being able to save their home. Putting on an annual race, or slate of races, is a great way to make $300, $600, or $1000 or more per month on average. In fact, if you find you really love putting on races you may just create a new full-time job for yourself!

So what does it take to get started?

Peach Tree Road Race

First, you should find a good source of information where you can learn the ropes of organizing races efficiently and profitably. A good place to start is at Road Race Management Tutorial, an online source with lots of great, free information about this very topic.

Next, start brainstorming ideas of races, courses, dates, and ways to make your race stand out. Think about all the races you’ve run in the past. What stands out about them to you? What did you particularly like, and what would you want to avoid? Make a list of your ideas and start mapping out a plan.

Soon you’ll be a road race organizing guru!