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SEO: Backlinks

George185 | Nov 2, 2009 |

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Content is the backbone of SEO, but backlinks are second. It is easy to get backlinks to your site. It is hard to get quality backlinks. In order to get quality backlinks, you must produce quality content. Google defines quality content as site content that is both new and original and will please the search engine users.

I mentioned that it is easy to get backlinks above. This is referring to the millions of spammers on the internet. Spamming will only hinder your website progress in the long run. You will have to re-focus all of your efforts after you have been blacklisted for spamming. Another way to get blacklisted is to participate in a link sharing program. A link sharing program is a site that you sign up for that allows you to converse with other webmasters for the sole purpose of sharing links. This is looked upon as unnatural because you aren't hosting a link to their site because you think their content is interesting, but because they are doing you a favor. Google will penalize you for anything that they deem as unnatural. One of these unnatural things is social linking. This is a relatively new aspect to SEO. Social networks allow content creators to get our work out on a massive scale quickly by using sites like Stumbleupon and Twitter. If you only post links to your own work, however, StumbleUpon will penalize you and not show its users any of the links you post.

Some valid ways of promoting your website or articles is to create more articles on your specific topic. This will allow you to include relevant information to your website while producing a high quality backlink from a high ranking site. Most of the established, free, article sites like EzineArticles have a PR of 4 or 5. Creating a vast network of articles that link to your site will boost your sites page rank naturally while simultaneously getting the word out.

You can also get paid for social linking. Like I said before, this can be dangerous if you don't link naturally. I have started adding one of my articles for every three links submitted. I believe this to be a good ratio and should benefit from it.

You can try to convince other webmasters to post a link to your site by posting a link. You should post the link and then get in contact with the webmaster through a contact page, and let them know where the link is. If you have good enough content on your site, your good deed will most likely be returned.

Just remember that when you are trying to build your page rank, it will not happen overnight. It is easy to lose focus and try to take some shortcuts to traffic. This will only hurt in the long run. One of the major factors in SEO is the age of the domain name. You can't rush this, so why try. You can fill your time by writing relevant articles, focusing on keywords, and watching the trickle of traffic slowly grow.