Choosing Your SEO Expert
How To Hire an Expert in Search Engine Optimization
If you own and operate a website to promote your business, you want that website to appear as high as possible in the search engine rankings in all of the various search engines (such as Google, Bing and Yahoo), so that the maximum number of people will come across your website and give you business as a direct result of visiting your site.
If you are an SEO expert in your own right, then of course you can take care of making sure that your website is search engine optimized on your own. However, if SEO is not your strong suit or area of expertise, you may want to hire an outside SEO consultant or SEO expert to handle this area of your promotional campaign for you.
Ask your friends and colleagues if they have any specific SEO experts or consultants that they could recommend to you and why they like them. Make sure that any SEO experts that you consider or interview are willing to provide you with a ranking guarantee. Of course, they will not be able to tell you exactly what your rank will be, but they should be able to guesstimate within a reasonable range. (Some charge a lot of money to keep your site ranked well, but for some business owners, the investment is worthwhile because the high ranking helps them keep a steady flow of customers.)
Request that they specify the particular changes that they are going to make in your website to make it more search engine friendly. To do this, they will need to study your website and provide you with a preliminary report about what their SEO plans are for your site.
Inquire what kind of linking or backlinking efforts they plan to engage in to boost the ranking of your websites on a continual basis. Also ask what they plan to do if your site starts to fall in the ranking to get your website back to a desirable position in the search engines.
Find out what each SEO consultant charges for each individual service that they provide. If an SEO expert is willing to give you an itemized breakdown of what he or she charges, this will give you a much clearer sense of how much they are ultimately going to charge you. You want to be sure you are dealing with an ethical, honest SEO Expert who is not going to spring a big, unexpected bill on you for services that you did not agree to pay for at the outset.