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SEO for InfoBarrel Articles

By Edited Nov 13, 2013 31 49

I think I might have come up with a good analogy for SEO that InfoBarrel authors can use to help them rank better in search results and earn more money in the process.  In this article, we are going to view SEO and your articles as a Christmas tree.  I think it will help to explain the process of SEO and provide a nice visual to make it all click. 

Before we start though, let me one more time explain that I have very limited computer skills.  I know SEO and LSI, but not computers.  You'll need to use your imagination a little with the pictures.



This tree is pretty plain and boring.  Nobody would want to make this plain Jane tree the centerpiece of their home during the holidays.  People would not be impressed with it by any means.   If your article looks like this tree, plain and boring, it is not something that’s attractive to the search engines.  It needs to be jazzed up. 

Primary Keyword = The Star

The star on the top of the Christmas tree is the focal point of many decorated Christmas trees.  The tree itself is cone shaped, so the eyes naturally are led to the top.  Even though the star on top of the tree makes up a very, very small portion of the finished product, it is the focal point. 

For this example, we are going to use “bad credit personal loans” as the star of the tree and the focus of your article.  Let’s add that star now onto the tree.


Star On Top


As you can imagine, bad credit personal loans carries a hefty CPC and as a result, it has a lot of competition.  Of course, with a tree or article that looks like this, still really plain without any substance, there is no reason that anyone would think it was beautiful.  We need to add to the tree to make it look beautiful for the search engines and the people entering our home to look at our tree, so they are impressed and have a reason to stop and gaze at it.  We want the tree in our house to look nicer than everyone else’s, so we have to jazz it up a little.

A Little Repetition

While the landscape of on-page SEO has changed, it is still a very good idea to have some repetition in your article, where you use the primary keyword in the body of the article.  Since many tree decorations we hang on the branches are little stars, we are going to add just a few of them.


A Few Stars Added


The tree is starting to look a little nicer.  People that visit us in our homes will take a little longer look at our tree.  Search engines will like it a little bit more now, but it still isn’t a thing of beauty, so we need to do a little more work.  Notice that we just have a few little star decorations on our tree with our primary keyword.  There is so much more to SEO than simple repetition these days. 

Secondary Keywords = Bulbs

Everyone like some nice bulbs on a Christmas tree, so we better add them to our tree.  The secondary keywords help to drive traffic to our article, just as the bulbs on the tree add to the beauty and make it more appealing to everyone.  It is really important to use several different types of bulbs on the tree, so it looks nice.  If they were all the same, it just wouldn’t have any variety.    They need to compliment the star on top, so it looks great.

Since the bulbs are in various shapes, sizes, we never know what is going to catch someone’s attention.  While the star of the tree, our primary keyword, gets the most attention, our secondary keywords and bulbs will catch the eye of some people.  Internet searchers are more likely to find your article through a search that includes your primary keywords, but they could also find it by searching for your secondary keywords.

Since it takes a lot of bulbs to jazz up a tree and we never know which one will catch the attention of onlookers, we need to add several of them.  We are going to add the bulbs I need money now, high risk personal loan, guaranteed approval loans, car title lenders, payday advance, and low interest personal loans, poor credit lenders.

Decorated - Needs More Work

Our tree is starting to look nice.  Some people are going to stop and stare at it for a while.  Search engines will start to give you a little love.  It still isn’t a true beauty of a tree or article though.  It needs something else.

LSI Words = Garland

The garland on a tree hugs and envelopes the entire tree, just as LSI words should do to your article.  It adds body and substance to our tree and helps to fill in the imperfections and bare spots in the tree.  The garland starts near the bottom and wraps around all the bulbs and secondary keywords, and spirals to the top of the star, our primary keyword.  It helps to fill the tree in, so it looks full and beautiful.

LSI isn’t really an internet term.  It’s been around for decades and predates the internet.  It all boils down to mathematics called singular value decomposition (SVD).  In written text, you are more likely to see certain words that correlate with each other. This is especially important since some words are spelled the same, but have different meanings.  Is an apple a fruit or a brand of computer?  If you use LSI words in your articles, the search engines will know the difference (and the ads will match more appropriately). 

If you were to give all the information you knew about a topic you were knowledgeable in, there would be certain things you would be likely to type out for the reader.  These words lend credibility to your article in the eyes of the search engines. 

LSI words are words that are related to the main topic.  They are not synonyms.  Think about what a person in the lending industry would write if they wrote about bad credit personal loans.  They would include some technical terms.  Those technical terms and related LSI words would make the search engine see the article as authoritative.

The garland on the tree is the most substantial of the decorations.  It hugs the entire tree and pulls it all together.  Bad credit personal loans is the star of the tree, but the LSI words cover a lot of surface area and spiral to the top, so people’s eyes can view the star.  

For bad credit personal loans, the LSI words could be: debt to income ratio, interest rates, banks, lending companies, promissory note, financing, finance, APR, monthly payments, credit score, collateral, etc.  You cannot possibly add every LSI word to your article and there is only so much garland you can put on a tree, so you just need to hit the highlights in the article, and cover up those bare spots on the tree.  Let’s add some garland to our tree.


Garland Fills The Gaps


Now, this is a beautiful tree.  It looks nice and full.  Our article will appear nice and full as well to the search engines.  Since search engines want to show off the best results possible, this article is much more likely to get search engine love.  People you know will comment about how beautiful your tree is and tell their friends about it.

Feed Your Tree and Keep it Healthy

A Christmas tree will dry up quickly if you don’t keep it watered.  Add new content and water if it is drying up and losing its beauty and search engine ranking.  Add some Christmas tree food to it for a good jumpstart by making a few links to it.  This will ensure your tree and articles look great for a long time to come.


Jan 16, 2012 11:54am
Loving the analogy Jason. I love the way you help writers become better at SEO also.
Jan 16, 2012 5:13pm
I really like the analogy as well. Great article.
Jan 16, 2012 5:14pm
Brilliant! The visual aspect really stimulates understanding. Latent Semantic Indexing, especially, is something I am focusing on at the moment.
Jan 16, 2012 5:15pm
This is really a great analogy and makes sense on how to weave in keywords into an article. It's an art in a way to weave in appropriate SEO into readable content.
Jan 16, 2012 5:35pm
Awesome article. And the graphics weren't sooo terrible ;) Thumbsup!
Jan 16, 2012 5:47pm
Awesome. A difficult topic, laid out in such an easy to understand way. Thanks JCMayer!
Jan 16, 2012 5:55pm
Is this the first time you have added pictures to your articles? Very nice analogy and use of graphics images. Thanks for your generosity and knowledge that you consistently share! Thumbs Up!
Jan 16, 2012 6:05pm

I love the analogy too.
Jan 16, 2012 7:43pm
Jan 16, 2012 7:52pm
Haha! This is so cool. Thanks!
Jan 16, 2012 8:02pm
Pretty awesome man. Thanks for all the info you are giving away. There are many people who will be trying this.
Jan 16, 2012 8:43pm
I've been reading a bit on LSI lately and it seems to me that if I focus on being a good writer and producing non-fluff content, LSI kind of takes care of itself!
Jan 16, 2012 9:05pm
The graphics are pretty good actually. Great explanation.
Jan 16, 2012 9:09pm
This is brilliant Jason!
Jan 16, 2012 9:15pm
Great Analogy! Love this article. I think it will help us writers to earn more money if we implement your proven strategies.
Jan 17, 2012 7:53am
This is absolutely genius. I have been using the same LSI techniques since my second hundred articles and it's crazy that I have always pictured the writing process almost the same way. Not a Christmas tree, but a piece of paper in my brain LOL. I'm blown away at this though, this is like the easiest way LSI can possibly be explained, great job!
Jan 17, 2012 8:57am
This is the perfect analogy to put LSI and SEO into perspective. Thanks so much for sharing this info!
Jan 17, 2012 11:01am
Thanks for sharing all this great info!
Jan 17, 2012 11:05am
Excellent article! Very helpful and clear. Thanks.
Jan 17, 2012 11:51am
Brilliant analogy and now it all seems so much clearer! Thanks so much!
Jan 17, 2012 1:45pm
This makes it very clear and im so glad that there are people like you helping the newbies out. Thats what i like so much about this site. There is no competition or arrogance towards anybody :-). I have one question (potentially a blonde one) when we create articles, there is a very small amount of space for keywords in the box given, and 5 lines for the tags; so my question is - How do we get so many keywords in?
Jan 17, 2012 8:10pm
The box you are talking about is for article tags, which are different than article keywords. The keywords are what you include in your writing on the page, which the reader sees. This is where you include the seo/lsi words.

The article tags on the IB editor page are primarily used for internal searches, generating relevant articles in the related section, etc. You are limited to 5 of them, so you have to choose the best ones you can. You can include specific keywords or vague generalities.

For example, I might choose some tags on the editor like infobarrel, seo, lsi, infobarrel earnings. For keywords in this article (I didn't really target much specifically for this article - it is just for IB members) I might have targeted things like seo for article writing, make money online, etc.
Jan 18, 2012 12:09am
Very helpful article and the analogy was very fitting. Thanks for the input on SEO for Infobarrel articles.
Jan 22, 2012 1:36pm
I had never even heard of LSI before today and what a fantastic way to show the analogy. Does it seem to anyone else like the thing you learn the most about this game is that you still have so much to learn!
Great article, thanks for making this learning easier and keep up the good work, you are inspirational,
Nici xxx
Jan 23, 2012 1:34pm
Wow Jason, **LIGHT ON** The light just turned on above my head! What a awesome way to explain this, as I had messaged you earlier on trying to understand LSI, this made perfect sense! Thank you!!
Jan 23, 2012 9:08pm
another great one and easy for the newbie trying to work out the difference in keywords and keyword phrases. thanks for a great read and a nice share. keep up the great work
Jan 23, 2012 9:16pm
Very nice tutorial for us non visual types.
Jan 26, 2012 5:57am
Jason, I can't thank you enough for all your help - you are the star on top of my Chrismas tree, for sure!! :-)
Feb 8, 2012 12:26pm
You could add stings of lights that you plug in and light up the tree which represents the backlinking-- the more backlinks the brighter and more blinky your tree is... more visible from a distance. You still have to be careful not to overdo it with all white led blinky lights since it will look gaudy and unnatural and people (Google) with think that it is not a real family or community Christmas tree by just a cheap attention-grabbing display.
Feb 18, 2012 2:58pm
Great article Jason. The visual component really made things easy to understand. I'll need to work on being able to tell the difference between secondary keywords and LSI words.
Feb 20, 2012 8:06am
Great article and great graphs too. Jason you did wonderful job for the newbies who have no idea about keyword, related keywords and long tail semantic keywords.
Feb 20, 2012 8:06am
Great article and great graphs too. Jason you did wonderful job for the newbies who have no idea about keyword, related keywords and long tail semantic keywords.
Mar 2, 2012 5:32am
You describe complex thing in simple way. Very interesting article i could not skip a single line.
Mar 7, 2012 10:25pm
Fantastic stuff Jason. Much like Wisconsin is coming out of winter, you have just removed the fog from many writers' minds on the whole topic. Very well done! Many have read your past advice on LSI, but somehow this simple tree brings it to life. It's true - illustrations really do add something to online articles. ;)
Mar 7, 2012 11:00pm
Great article! Very informative and helpful.
Mar 8, 2012 6:50am
Gosh you make it look so easy by doing this with pictures. I am a firm believer that pictures say more than words. You have shown and explained this so much better with your pictures even for oldies to understand better. terrific article.
Mar 8, 2012 7:31pm
Great analogy and visuals. You're a good teacher, Jason. Thank you for sharing your knowledge with us!
Mar 10, 2012 2:17am
Thank you for a very inspiring article. Your 'visual' explanation is great!
May 8, 2012 9:19pm
Thank you for your help with this visual. I was kind of starting to understand a little bit, but this helped.
May 8, 2012 10:23pm
Thanks for making it easy to understand. Thumbs up!
Aug 19, 2012 6:08pm
Love your article! Great visuals! I just bought your ebook so haven't had time to dive into it yet (the answer to this question might be in there). What is the difference between secondary keywords and LSI words? Does it make a difference? Maybe I'm thinking too much. I'm new and trying to soak up as much knowledge as you Infobarrel guru's so graciously and generously share. Thank you big time,by the way, for that!
Sep 3, 2012 4:19pm
Fantastic write up!
Oct 5, 2012 12:52am
love it very creative :)
Oct 20, 2012 3:32pm
Nice images ;)
Jan 30, 2013 8:07pm
I love it! SEO makes more since now and is less confusing. This is the first article I read that actually helped me learn a little about SEO. Love the analogy of the Christmas tree!
Aug 12, 2013 10:37am
Great imagery! The depictions "speak a lot of words". Pragmatic, real world illustrations.
Nov 21, 2014 8:59am
Thank you for explaining SEO and LSI in such a simple way!
Dec 9, 2014 9:39pm
I like the analogy! You have made this complicated subject sound much simpler, thanks! :)
Dec 15, 2014 11:01pm
Haha love it! I'm finally understanding this SEO tuff. Thanks for writing the article in this way. Do you think these tips are still working? Any updates we should know about? Thanks again!
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