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SMART Online Fundraising Drives Results for Nonprofits

By Edited Nov 13, 2013 0 0

Lets face it, we are all connected to a cause in our society and around the world, whether it is health, environmental, spiritual, civic, community, or the many others that have touched our lives.  It many cases, we want to give back and help make a difference in the world through supporting out favorite nonprofits.  So, we can donate, volunteer or in many cases fundraise online to help raise necessary funds required for a nonprofit to accomplish their mission. 

When it comes to online fundraising, be sure to understand the importance of SMART Fundraising before you create a fundraising web page and start promoting.  What does SMART stand for? 

So what does SMART stand for anyways? SMART is an acronym for Specific, Measurable, Action oriented, Realistic, and Time bound. These are the principles on which SMART fundraising is build on. Let's break them down:

Specific

You have a general goal: fundraise for your favorite nonprofit. Now you need to make that goal very specific. How much money do you want to raise? When do you want to raise it by? Are you fundraising in conjunction with a charity event like a walk or run? Not only will specifying your fundraising goal help you, but it will also help persuade potential donors by telling them why they should donate and why now. 

Measurable

Goals must be measurable in concrete terms. Generally this means that you need to set a dollar amount for your fundraising goal. This will help you measure your progress easily.

Action Oriented

An action oriented fundraising web page makes a call to action for potential donors. Establish the importance of your cause and why is it vital that donors give money now. Making your online fundraiser action oriented can make the difference between a donors giving today and donors deciding to wait.

Realistic

You want to attain your goals, so make sure they are realistic. Don't set your sights too high or too low. You must be both willing and able to attain your goal. If your goal is too small you might lose motivation. If your goal is too high you might get overly frustrated. Donors will also be more likely to donate to a fundraising page that they also feel is realistic because they will know their money is truly going to make a difference. 

Time bound

Giving your project a deadline of some sort helps create a sense of urgency to your cause. Donors need to be told why they should donate right now instead of later. By making your fundraising page time bound by a goal date you clearly answer this important question. 

Using SMART fundraising techniques can help you achieve your fundraising goals quickly and easily. So do the smart thing and make your goal Specific, Measurable, Action oriented, Realistic, and Time bound.


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