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SMS Marketing: What consumers want, and what Businesses Need

By Edited May 23, 2016 0 0

There are not many forms of marketing that allow for an organization to keep costs down, and still get great returns. Consumers and businesses are being more cautious these days when it comes to spending their money. Never before has it been more important to provide actual, measurable value, to both consumers and businesses. SMS Marketing is one of the forms of marketing that happens to be extremely effective in meeting both the needs of the consumer, and businesses looking to communicate with them.

SMS Marketing, for businesses, provides great benefits. The cost to reach people via text message is very low, especially in comparison to traditional forms of advertisement. With 94% of text messages being read by the recipient, response rates are very high. The ability to instantaneously communicate with your target audience, is what every business dreams of, and SMS Marketing provides just that, and within budget.

With credit being more scarce in the US, and Americans concerned about their finances, it has become more important to consumers to make smarter purchase decisions. Americans are looking for deals, and what better way to let them know about your next offer, than by sending them a text message? No matter where they are, or what they are doing, you can be sure that they know about your next sale, or your new product, or whatever it may be that you are trying to communicate to them. Saving money is becoming a more "trendy" thing to do. Shopping around, and finding deals is the new cool thing to do these days, and consumers love the feeling of making a smart purchase decision.

SMS Marketing allows consumers to receive great deals and information about the products and services they love, and allows for businesses to communicate with the consumers they need to reach. In the end, communication is essential when it comes to hitting the goal of a transaction, and SMS Marketing bridges the gap, giving both sides, exactly what they want. Businesses generate more sales, increase retention, and get a great return on their investment, while consumers stay informed, and receive the deals they are looking for, right on their mobile phones, no matter where they are.

With over 270 MILLION mobile phones in the United States, and over 2.5 billion text messages sent each day in the U.S. alone, SMS Marketing is a great way to communicate for any organization. Businesses are not the only ones that can benefit from communicating via SMS. Any organization, whether it is a non-profit, a church, school, or community, can utilize SMS. Bulk text messaging is used to keep people informed, keep people safe when natural disasters occur, and to promote business. The possibilities are limitless. If you need to reach people, SMS Marketing is right for you.



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