If you are carrying out internet marketing activities, then it’s quite apparent that you are on pins and needles about your website's ranking on major search engines like Google, Yahoo & Bing. In fact, for many people who are doing online businesses, Search Engine Optimization or SEO have became the new lingo & most important aspect of their marketing efforts. The significance of search engine optimization for any website cannot be overlooked. Without proper site optimization, it’s like a cold hell for any online business to succeed in the tough competition of the web world.

                        In the beginning the Internet was a confusing mass of documents. Finding information, by searching the World Wide Web, was nearly impossible until the search engines came along and when they came, they got their job done by providing the required information to the users. This dependence on search engines prompted Danny Sullivan to coin the term “Search engine optimization (SEO)” & this gave birth to search engine marketing which is now considered as the most powerful, successful & effective online marketing strategy. Thus all businesses, whether medium or large, have realized the significance of SEO & they are leaving no stone unturned for branding their products/services.

                   Search engine optimization SEO is a broader term which means different to different people. Putting simply, SEO is the art and science of publishing information and marketing it in a manner that helps search engines understand your information is relevant to relevant search queries. In other words, it is the process of choosing targeted keywords and phrases related to a website intended to improve the rankings of the website on search engines.

             SEO is concerned with maximizing the visibility of a web site by making its listings appear more frequently and more prominently in organic search results. Some businesses base their SEO strategies on the successful insertion of their web site listing(s) into organic search results for various popular keywords. It also includes maximizing the traffic that your web site generates. SEO makes your company’s website more visible and available to potential clients searching on the Internet.

             Search Engine Optimization comprises of two main sections:

  • on-page optimization and
  • off-page optimization.

              Onpage optimization refers to the tactics you can do on or to your website. These are the internal factors which include actual HTML code, meta tags, keyword placements, keyword density etc. that will make your webpage get a better listing for specific searches on a search engine. On the other hand, Off Page Optimization is something which is done offsite and usually not visible on the website however results in pushing the ranking higher on search engines. These factors include link popularity & building, directory submissions, article submissions, forum submissions etc. Offpage optimization it is a regular process and must be done ethically for better and long term results. Both onpage & offpage optimization techniques are equally important & essential for the proper optimization & better rankings of a website.

             So if you want your targeted visitors to find you, then search engine marketing is certainly a big fish to catch else having a website is as useless as a fifth wheel because no one knows that you exist!

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