The classic self help book “See You At The Top” was first published by Zig Ziglar in 1974 and was titled “Biscuits, Fleas, and Pump Handles.” Later the name was changed for marketing reasons. Mr. Ziglar says that he spent over 2000 hours researching, writing, and re-writing the book which is known for its straightforward life advise, witty quotes, one liners, and over 800 stories of personal success and failure.
In “See You At The Top” Mr. Ziglar says that there are six steps to achieving success in any endeavor and that you must “walk up the steps” to “reach the top.” In other words the book claims that there are no elevators to the top, only stairs.
The six steps to the top are self-image, your relationship with others, goals, attitude, work, and desire.
Self-Image is the step that lays the foundation for the other five. The book details the importance of a positive self image as well as destructive power of a negative self image. “See You At The Top” then goes on to describe fifteen methods to improve self image.
One of the most interesting self image improvement steps is the “take inventory” step. Mr. Ziglar explains how individuals are often worth much more than they think that they are. He uses several arguments to make the point that “you are worth more than you think you are.” One of the most interesting arguments he makes is a mental exercise in which he asks the reader how much money they would pay to buy back their mind if someone else owned it. He says that if you were to pay $100,000 to retrieve your mind you would feel as if you got a great bargain, and never doubt your own worth again.
Three notable quotes from the self image section of the text are “the price of success is much lower than the price of failure”, “you already have every characteristic necessary for success”, and “your natural resources will only be used-up if they are never used at all.”
The second step to success in the book is “your relationship with others”. This section says that people treat one-another in a manner consistent with their views of the other person. In other words, we treat people like we see them. However, Mr. Ziglar argues, that relationships are a reflection of how an individual treats another person. This means that relationships are often a reflection of ourselves not a reflection of others. He reenforces this point by citing that a study of the traits of self-made millionaires. This study found that the trait “gets along well with others” was the only trait present in all 100 millionaires selected for the study.
The section on goals, the third step, explains why goals are important, how to set them, and how to reach them. This section basically encourages the use of S.M.A.R.T. goals, although it does not use the S.M.A.R.T acronym. S.M.A.R.T goals are Specific, Measurable, Attainable, Relevant, and Time-Dated.
The fourth step to the top is attitude. This section describes the four step process for gaining control of your attitude. The first step is to plan to wake up positive. Mr. Ziglar says that when someone is planning to wake up positive he or she is making positivity a habit and will therefore experience a character change. The second step is to establish symbols. This means one should find something that is traditionally negative and make it positive. The example that the author uses is to call “stop lights” “go lights”. Then use waiting at a “go light” as an opportunity to focus on having a positive attitude. The idea is that most people think negatively while stopped at a “go light” and yet it is a very common occurrence and therefore a good time to think positively. The third step to a positive mind is to “set your own gyroscope.” The book explains that this means you must determine consciously what your attitude will be. The final step towards a positive attitude has an entire chapter devoted to it and it is to “feed your mind.”
The fifth step listed in “See You At The Top” is work. This section describes how all successes come at some price. It explains that the price doesn't always have to be paid, it can be enjoyed. This section describes how to enjoy the journey towards success, not just the final destination.
The final step to the top is what Zig Ziglar calls “the great equalizer” or desire. It is in this section where he introduces “intelligent ignorance”, which is the concept of not knowing what you can’t do. He uses several examples of events that are, or once were considered to be, impossible and yet happen all of the time.
According to “See You At The Top” taking all six of these steps will get an individual from where they are to where they want to be. However, instead of simply getting from point A to point B, they will enjoy the ups and downs of the journey to the top.