When you are working for a client, they usually come to you with ideas in mind of what they envision their article assignment will be. Your job is to transfer their ideas, thoughts and feelings into the content they wish because the client is hiring you as the professional writer. Countless clients will interfere with the writing process instead of staying on their side of the fence. Remind them they are the client and you are the professional when it comes to freelance writing gigs.
There are things you can do to see this happen while remaining professional and keeping the client happy as well.
You have to make changes to an idea
There are times when what they are bringing to you doesn’t quite work. Not as far apart as trying to fit a square peg into a round hole, but perhaps a square into a rectangle. You want to attempt to satisfy the client but you still want to relay to them that changes are possible to their idea but it is still an excellent one.
Remember, this is their content and not yours. You are simply transferring it to paper or conveying their ideas to readers. Try to find a nice middle ground which means you keep as much of their idea as possible while still being able to write a terrific article full of great material.
Keep emotion out of it
What you may want or feel is not relevant. Always keep emotion out of it. This is especially important if you have any issues with the writing material or subject. The client is looking for your ability, not your feelings.
What they want is relevant and whether you can make it work for them. Your expert opinion and experience is necessary in these situations and diplomacy to allow them to have as much of their desires satisfied as possible is definitely needed.
Stay away from offensive or abusive content
They are a writing client and you are a professional. If what they want is offensive or abusive, a gentle reminder surrounding gaining readers and not pushing them away is necessary.
Your credibility and brand are tied to this content. Cover yourself for future work in the freelance writing industry by providing integrity to anything you construct. Is one client worth your career?
Understanding limits with technology
There are situations when you absolutely cannot make their idea work because of limitations of the system or technology. You can explain this to the client and offer an alternative of something as similar as you can to what they originally requested.
This is where your experience comes in. You may need to step back and work with some other things before advising them it may not work. For example, if you receive the original request and know that it cannot work. Repeat back to the client what you understand they are asking for so that you can assure that you are both on the same trail of thought. You want to verify you understand what the client wants and this will reassure him that there is no misunderstanding between the two of you. Advise the client you will have to check some things related to their request and get back to them shortly.
After you step away from the conversation, email or chat with the client, take this time to come up with a design or alternative for the client to meet his needs as close to what he originally wanted as possible and still work. In addition, when working for a client it is your responsibility to look at the entire picture on their behalf because you are responsible for the end product posted to the web.
Build a long-term relationship
If they are starting an online website company, look down the road for more work at least several months. If they have a business that you can see even further, possibly a year, do something to increase your chances of getting future writing gigs. Share insights with them from your professional opinions for more business going forward.
Building posts for bloggers is one of the best situations to make this work. Discuss more posts, keywords, phrases and niche assignments to build a better blog. Get them to see your relationship as a team.
Direct your client to also look towards the future and what they wish to do going forward. By sharing this dream or vision with them you open a door for a possible long-term relationship with countless income perks and benefits.
Crafting work for any long-term project is excellent for other reasons as well. You will become an expert in one field or niche along with something else incredibly useful. You do not have to break in a new client.
Every new client has a certain rhythm or way of doing things. Working with the same one over and over means you fall into a nice rhythm and generally the work will go faster. There are fewer questions and answers and you understand each others expectations. Payment is routine and a great one will refer you to all of his terrific friends who also have writing gigs.
As a freelance writer to attract and keep clients, see what they see. Take their vision and try to keep it for them while at the same time deliver content you will be proud of while still satisfying the customer and building a client base.
With every new contact you make you are building your freelance writing portfolio and client base. Every new project you see and work on will add some experience and reference. Even with an unsatisfied client, take something constructive away from the relationship or meet. Something that makes your writing better is never a waste.
End the end, they are a client and you are a professional freelance writer. They know what they want, but you know what is best. Give them your idea and vision of what they want without them knowing the difference.