Well, I guess it all depends on what you're after. You can certainly "save" your best tips for the membership or paid portion of your site. There may be some advantages to doing that.
But what happens when you share your best tips for free? Well, surprisingly, you don't really lose anything. People just assume that you have even better tips behind payment gates.
To a degree, they're right. Even if you don't actually have quantifiably better tips in your paid material, something happens when people take that extra step to purchase your goods. They automatically feel that it's more valuable, simply because they paid a few dollars for it.
One could even argue that the value you provide for free could lead to more sales. After all, content builds trust and credibility, right?
The sad truth is that not everyone is going to implement your tips, even if they're awesome. In fact, very few will.
This might be because what you're teaching doesn't pertain to their industry or project. It might be because they're just not at that stage in their business yet. It might be because what you're talking about actually takes work to do.
That shouldn't stop you from sharing your thoughts or your tips altogether; it's just something to keep in mind. You never know when it might add value to someone at a later date.
If you're an entrepreneur, and you're trying to serve your audience, then you genuinely want the best for them. But there are a myriad of reasons why whatever you publish might not apply to them right now.
So far I've talked about sharing your best tips for a particular reason; mainly to build trust with your audience.
But, in practice, you almost want to do this without thinking about it. The idea isn't necessarily to be strategic about sharing. You certainly can go that route if you want to, but when you habitually give away the best information without having to think about it, it's just more authentic.
It's important to remember that you can do anything as a tactic; even things that seem noble and valuable and wise. So you don't really want to come across as being dishonest or manipulative in the process. it just makes your message confusing.
You could also think of this as another way of going about sharing your best stuff. You could do it for a purpose, but you could also do it for you or your audience or for no reason at all.
The Idea Guy
It has often been said that the highest paid people in the world are those who think. If that is indeed true, these people must think a little differently than those who aren't paid as much, don't you think?
We live in pretty interesting times. Technology and humanity is changing really fast. New ideas are coming forth all the time. Just look at all of the crowdfunding sites out there.
The difficult reality is that being the "idea guy" or "idea gal" isn't worth that much anymore. We all have ideas, and a lot of people are smack dab in the middle of executing on them.
What this tells me is that there just isn't enough time to explore all of your ideas. I mean, I'm guessing some people don't have as many neat or interesting ideas as others, but I do think they can be cultivated.
So, realistically, what's the harm in sharing your best thoughts? There are definitely extenuating circumstances in which it would not be a good idea to do this (if it's a new business model that hasn't been tried before, or if sharing your thought would lead to legal action), but by and large, it can serve as value addition to the world.
You never know; someone might be able to take your idea and run with it. And then what? They're forever indebted to you, because you set them on-track to start their own business.
Your reward might not come from them, but it will nevertheless come.