Unless you’ve been living under a rock for the last few years then you know that Facebook is large and in charge, not only when it comes to knowing who’s doing what where, but it’s one of the most popular ways to interact with your customers.

Why? Because your customers are on Facebook. Why not leverage every avenue of marketing and customer service you can?

Most small business owners don’t have a corporate-sized budget to spend on multiple billboards, radio, TV and magazine ads, and more. But I believe that organic marketing (social media) can help get you to that point.

Before you put your business out there, however, you need a plan. Adding a Facebook page, telling your friends to like you, and telling them to “buy this” will get you unlinked faster than you can say “Twitter.”

Here are six questions every small business owner should ask themselves before starting a Facebook page:

  1. What is your goal in using Facebook? Ask yourself what your goal is regarding social media. Of course every business wants to make money, but that should never be your first priority when it comes to social media.
  2. Who will be in charge? Consider having one person running the show when it comes to Facebook marketing. This doesn’t mean that everyone involved in the business shouldn’t have an input, but social media is a different job in itself. 
  3. Do you have the time to invest? If you answer “no”, or “I’m not sure,” see number four.
  4. Do we know what we’re doing? Here’s a general rule of thumb: If you or those involved in the company aren’t actively involved in their own Facebook account, then they are probably not a good choice to do your social media marketing. Consider hiring someone strictly for that position. If a new salary doesn’t fit in your budget, consider bringing in a social media consultant to at least get you started.
  5. What does the budget look like? You’re asking right about now, “I thought Facebook was free?” It is, in general. But, there are other options, such as Facebook ads. Ask yourself ahead of time, especially when looking at your budget, if you want to take this step in the beginning or not.
  6. What else? See question one again. It all boils down to your ultimate goal.


    Using social media marketing, such as Facebook, is a great and inexpensive way to potentially reach millions of people who you wouldn’t be able to reach otherwise. If you have a product to offer and the willingness to try new things, you are on the right track.