Given the massive number of new websites that are launched every day, and the already huge number of small business ecommerce sites it seems like the internet is getting very crowded. After all, when you search for your keyword in Google and you are given 10 million results, it's easy to feel overwhelmed. How is it that certain sites rank on page one year after year? It is not the result of luck, but of a variety of factors that make up a site's potential for success.
It is easy to understand when companies with near limitless marketing budgets rank high. Companies like Amazon, WalMart, Target, iTunes and other heavy hitters share a variety of elements you can learn from to help make your site successful.
First, these sites are concise and well organized. They are clear in what they are promoting. If customers visiting your site have difficulty understanding what you are selling, they will leave. This sounds obvious, but search the internet and you will find thousands of sites that have this very problem.
They back this up by ensuring that they maintain a high quality of service at all times. Service quality extends from quality of products to speed of delivery. If a customer is ordering your product or using your service for the first time and they are not happy they will probably never come back. Instead they will turn to your competitors.
The usability of a site is also crucial. All of these big sites put a lot of effort into the design of their site. Usually they will have a very memorable logo and a website theme that fits into this. The text and product options will also be very well organized to make the whole experience as easy as possible for the user. As for function, a viewable shopping basket and other interactive options are what can put one site above another. Furthermore, the money transfer service will be efficient, allowing easy online credit card processing.
So, how can your small business ecommerce site compete against these monster sites in the long run? First, you can use targeted keywords that are too specific for these huge sites to pay attention to. Then, add content to your website that capitalizes on these keywords. The sites mentioned above focus on product descriptions and reviews. Adding content to your site may give you the most leverage as search engines such as Google look for relevant content on websites to determine ranking.
Although it will take work, your small business ecommerce site can rank above these huge websites.