Congratulations on starting your small business! Now is the time to get the word out with some small business promotion strategies. No matter whether you are an eBay seller or a freelance writer, you need to be seen to get hired. Consider these questions before beginning your marketing journey.
1. What marketing platforms fit your business? Every small business is different, and because of that not every marketing platform is a great fit for every business. You don't need to promote yourself across the county if your business is very local. Look at what your business requires, then choose your marketing platforms accordingly. There are many of different options: direct mail, flyers, internet, social media, telephone marketing, mobile marketing, word-of-mouth, viral and many more. Choosing the right mix for you will help lead you to great success!
2. If a print or internet marketing campaign is a good choice for you, what are the publications, newspapers or websites that best fit your target audience? Don't simply choose to advertise in a magazine because it is local. There may be a better choice that is more targeted to the real buyers of your products or services! If you are a dog walker, and you have the choice of advertising in an expensive county-wide newspaper or a popular (and cheap) local pet-owners newspaper, which do you think is the better choice to try first? The same goes for magazines and websites. Know your target audience and what they are the most apt to read. Advertise accordingly.
3. If you use the internet for promotion, have you weighed whether display banner advertising is better for you than search marketing? Banner advertising can be very expensive, and if you haven't done your homework on what websites work best for your business, you may be wasting your money! Search advertising, however, costs you nothing unless a person clicks on your link via the search ad. But to be successful with search advertising, it takes daily work on your part! You need to be up-to-date on search terms that are trending and the popularity of those terms. The popularity affects the price you will pay per click. Consider the ramifications of both internet marketing techniques, and choose what works best for you.
4. Do you have a website up and running? No matter what your business is, you need to have an online presence. Not only is it great marketing and promotion, but it also acts as a legitimacy chip for when you are being vetted by potential clients. If a potential client can't find any information about you, they will be less apt to buy. Take the time to develop a professional looking website. It doesn't need to be big, it just needs to show you are for real, that you are professional and that others have trusted you before.
As you can see, there are a lot of questions to consider when you are thinking about your small business promotion strategies. Make sure you do your homework. When you do, and you have a targeted campaign at hand, you may be very surprised at the results!