It is at best to know that people can build a state of the art mall in the Sahara Desert, and people will literally begin to flock in and out and make purchases. That truly will be a dream coming true for any person running a business inside the mall, or who constructed the mall in general. Basically, the idea of that statement is that, nothing can be done alone. Notice the facts, a mall in the middle of the desert? How and why would people come in? Nothing can be done alone if there is no competition. Yeah your business needs to stand out, but not stand in the middle of nowhere.
Online marketing has the same scope of business. There is competition, and people know what they want. If you can provide them with exactly what they want, guess what? Your online business will blossom well over your dreams. There are many marketing strategies that go along with every single business. A website alone is not enough to market you business. You need a list of to-do things to have your online business a shelf life.
It Is not about what you are selling, but its all about whom, how, and how effectively you are advertising to sell all your products. The fact of the matter is this; you have to know exactly how to target your customers. You can give out some discount coupons and send of newsletters with the details of your exclusive "for sale" items. The things you can to market are endless. But how effective is you way to do so is indeed the bigger question.
As said above, it is not about what you are selling, but more about whom you are selling to. There are many different categories, age, gender etc. You should always know who your target audience is. Who can and will bring you in more profitable business. Having a face for your business is always important. Having a logo or a graphic design will always help your business get notices. That image should be printed on everything your business owns or sells. That way you can effectively just send out an image and people will know it is your business that is trying to catch their attention.
The next question is the how you are selling your products. You will have to do a lot of research to find out what products are in demand. Join forums and promote your business, and do talk about what do people like in general. No matter what you are willing to sell online, you should always be aware of what people want. Online businesses don't start to make profit as soon as you build a website. There is a lot of promotional work involved. You can use the means of the internet to target you customers. Start an online advertisement. Make a short advertisement and post up the video on YouTube. That is a good way to catch people's attention. It's free, so what do you have to lose?