“Like sands through the hourglass, so are the days of our lives…” Who doesn’t remember that opening? It’s one of the all-time greatest themes for a daytime soap opera. Ah, the soaps, they bring up many memories having little to do with the actual shows; moms leaning on their brooms as they catch the latest ordeal of Erica Kane; guys humbly admitting to sneaking a peak from the couch as they skip school to battle the flu; men complaining wives don’t do anything but watch the soaps all day; women gossiping about the latest exploits of their favorite characters. But the actual shows bring back a lot of memories as well. How did the crazy world of soap operas make their way into the lives of so many?
Opening Theme from "Days of Our Lives"
The Beginning of Soap Operas on TV
As with many of the TV shows in the late 1940s and early 1950s, the roots of the soap operas lie in radio. The program Painted Dreams is considered the first ever radio soap opera which was broadcast for WGN in Chicago in 1930. The show was created by Ima Phillips who went on to create and write other daytime serials over the twenty years. Phillips is credited with introducing cliff hanger endings, white-collar central characters and dramatic organ music; all of which became soap opera staples.
Most of the daytime serials on the radio and later on TV were sponsored by companies selling products designed for housewives such as cleaning products and cosmetics. The close association between the sponsors’ soap products and the shows led the shows to be called “soap operas” or just simply “soaps.” Leading sponsors included Lever Brothers, Dial Corporation, Colgate-Palmolive and Proctor and Gamble.
In 1946 the radio soap operas made their way onto the television screen with Faraway Hill airing on DuMont Television Network. The daytime TV show aired from October 2 to December 18 and had a budget of about $300 per episode. David P. Lewis was both the writer and the director of the TV series.
Golden Era of the Soap Operas on TV (1950-mid-1980)
In the beginning of their TV run, soap operas were aired as fifteen-minute shows each weekday. In 1956 Proctor and Gamble produced As the World Turns and The Edge of Night as the first half-hour soaps on CBS. By the end of the 1960s, all of the soaps being broadcast were running a half hour. As the popularity of the soaps grew, the length of the TV shows increased to an hour with Another World experimenting with a 90-minute show for a short period of time. At the end of the soap opera reign of daytime television only one soap, The Bold and Beautiful, was a half-hour program.
Initially soap operas were broadcast live from their studios, most of them in New York. A number of the actors in the TV shows also performed live theater during breaks from their roles in the television shows. In the 1960s and 70s, soaps began production in Los Angeles because it was cheaper to produce the shows on the West Coast. General Hospital, The Young and the Restless and Days of Our Lives were just a few of the successful TV series produced in Los Angeles.
Another big change came when the TV series went from live to taped performances. Almost all of the running soaps had transitioned to tape by the early 1970s. In 1975 The Edge of Night and As the World Turns were the last to stop live broadcasting. Most of the shows take place in fictional towns and use mostly interior shots. Ryan’s Hope was one of the first to slowly integrate exterior shots into the action.
Luke and Laura's wedding:
Most watched event in Soap Opera History
Format of Soap Operas TV Series
U.S. daytime soap operas still hold true to the original format of the shows for the most part. What sets daytime U.S. TV shows from evening soaps and daytime serials from other countries is the format and duration of the storylines and the visual grammar used. Stylistic features of U.S. daytime serials include:
- Actions cut between various conversations and return to each at the precise moment it left.
- Scenes often end with a “pregnant pause” and a close-up of the character. There is no dialogue for a few seconds as music builds before cutting to a new scene or a commercial.
- Soap operas, as do many film and television productions, use three-point lighting; sometimes daytime TV series accentuate back lighting to lift actors out of the background.
- Sets are often furnished with stained wood wall panels and furniture, brown leather furniture and other items to give a feel of wealth of the characters. Often the characters are shot through a frame of lavish decorations.
- Exterior footage is rarely used.
- Visual quality of soap operas is usually lower than prime time TV shows because of the lower budgets and quicker production times. In addition, soaps are recorded on videotape using a multicamera setup. Daytime serials use a lot of close-up shots.
- Soap operas use idiosyncratic blocking techniques; for example two characters may start a conversation facing each other, but one turns at 180 degrees to face away from the other while the conversation continues. This allows both to be in a single shot and both facing the audience.
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Decline of the Daytime TV series
Beginning in the 1970s viewership of daytime serials started to drop. Several reasons are cited for this decline in soap operas popularity. Among those are:
- Women working outside the home increased;
- New generations of viewers were not raised watching the soaps with mothers, thus the plotlines were unknown to the younger audience;
- Reality TV provided an alternate source of melodrama; and
- Games shows and talk shows were cheaper to produce and thus more attractive to networks especially during the economics of today.
In 1999 Passions was the last new daytime soap opera to be created. Soaps remaining on air began to be phased out at the turn of the century. The years between 2009 and 2012 saw some of the most established soap operas end their runs. Guiding Light which was the longest running drama in television and radio history ended after 72 years. As the World Turns aired its final episode in 2010. It had aired since 1954. All My Children and One Life to Live, each with 40 years on air, were canceled in 2011.
The copyright of the article “…So are the Days of Our Lives…” Soap Operas on TV is owned by Cheryl Weldon and permission to republish in print or online must be granted by the author in writing.