One of the cons of bulk email is that it may not land on its intended recipient. This could be because of the email blockers applications that could be present in email accounts. They choose and store bulk email into different mail folders, so the reader might not be able to access it directly from their inbox.
One of pros of bulk email could be that it may have the power for communicating directly to the needed market. Such is an individualistic communication, so much that the receiver may be able to identify themselves personally with the message delivered. Another advantage may be that businesses using bulk email strategy might not have to dig deep into their pockets, meaning that it could be cost effective.
So how does one send bulk email without looking like a spammer? Bulk email marketing is basically the technique of making sales or improving them over the internet by sending of bulk emails. Doing this really needs a mail server that will be used in sending of the bulk emails and electronic mail addresses for sending the mails to. This might be a simple method that may have attracted many spammers. For this reason questions have been asked if it’s a viable method that could be applied in business marketing. Can potential clients buy something that has been advertised through the email?
The first way to counter this notion about bulk email marketing might be to make sure that the email addresses, that are used to send bulk emails to, are opted-in addresses. Internationally, it might not be an offence to send bulk email but one is asked to make sure the recipients have an option to unsubscribe. Secondly, one is needed to ensure that the e-mail addresses are gotten legally, but not as a result of servers hacking.
One of the methods that may be used in acquiring of the email addresses legally might be by starting a page on a popular networking site. This could be a better forum for advertisement and getting a following for the business product or service. One might then go ahead and use the networking application to make bulk email promotions, and in the end, this could be grouped as legal spam.
Another might be if one is serious in marketing then one may go into undertaking a forged meaningful, friendly tie-up with other businesses that already has e-mail addresses that you can tap into. This might help potential clients to avoid e-mails and result in negativity towards their brand.
Finally it’s essential to keep in mind the idea that bulk email in modern internet marketing world is a technique that is fast fading away, and there are many softwares present for blocking bulk email.