Facebook Pages Are Great if You Keep Your Profile Private

Facebook can be a great venue for promoting your articles on InfoBarrel and other residual earnings sites. All social media can help you promote your articles and I do advise that you learn how to use social media to get more traffic to your articles.  Once you start using it you will find that it is not that difficult and it can be fun, too.

However, on Facebook, many people prefer to keep their profile strictly private. They keep everything locked so that only their friends can see their pictures and status updates. They don’t add people they don’t know in real life. They are careful and cautious. 

And there’s nothing wrong with that at all. It is better to err on the side of caution than to connect with hundreds of people and not know how to manage your profile to keep private things private.  Those who don't show enough caution can get into trouble with friends, family and even with employers.

Facebook isn’t out of the question for people that prefer to keep their Facebook profiles completely private though. In fact, that is exactly what Facebook Pages are for!

If you’re ready to start a Facebook Page keep reading!

Create Your Facebook Page

First, go to any page that you already like. On the top right you’ll see a button that says “Create a Page” (it might be under the sponsored ads). Click that button and you’ll be on your way. You can also find the "Create a page" link at the bottom of your newsfeed.

Choose what kind of page you want. There are 6 options:

  • Local business or place
  • Company, organization, or institution
  • Brand or product
  • Artist, band, or public figure
  • Entertainment
  • Cause or community

For the purpose of promoting your online articles you are likely going to choose Artist, band, or public figure OR Entertainment. You might consider choosing one of the other types of pages if what you write about on article sites is very specific. If your articles are all focused on a specific town or around a business you might choose a local business or place page. If you write articles about a specific charity you could choose a cause or community page.

Choose a Name for Your Page

Once you have decided what kind of page you are going to have you will have to pick a name. Be careful because these are hard to change. With less than 25 likes you can easily change it but if you have more than that there are a lot of hoops to jump through to get your page name changed.  It can be done but it is not always easy.

Try to pick a name that is reflective of your topic. I have a page that is purely about writing and the articles and blog posts I write so I just use my name. If you have a topic that you write about frequently you could choose a title that reflects that topic. If you write about many different topics you will want a more generic name. The name of your page is search engine friendly and will be used to help people find it if they search within Facebook so keep that in mind.

Fill Out Your Information Pages

Before you even start posting status updates or anything else you need to fill out your information pages.

Your About page should be a couple sentences about what your page is about. It should be short and snappy and grab their attention. Consider this to be similar to an elevator speech. You have a short time to get their attention so make this good.

Then there is the Basic Info. This will include Personal Information and Personal Interests. Although these are your titles, you shouldn’t get too personal here. Give them enough information to understand that you are a real person but not so much info that readers will be shocked or will go find a better page.

Finally, there is the Contact Info. Here you can leave an email address for contact and a web site. You can leave only one web site here so make it the one that you use most. But in other areas you can leave links to other places you might be found online.

Depending on the type of page that you have created you might find some different sections available to fill out.

Start Posting

You don’t want people to find your page with a big blank screen so get some updates and pictures and other content up!

Some of the things you can post:

  • Links to articles
  • Inspirational thoughts
  • Questions
  • Polls
  • Links to other articles about writing (or about the topic you write about)
  • Pictures of you at work
  • Screen captures

Get creative!

Invite People

Once you’ve got some content up invite people you think would be interested to like your page. In the Admin Panel (if you don’t see it immediately before your Page Cover, there is a button that says “Admin Panel” on the top right) there is a button for Build Audience. Click on that and you will see an option to Invite Friends. You can also invite email contacts and share the page on your wall. Use these to get the word out in your circle of friends.

When you share your page you can include a comment, so write something along the lines of how they should share to let their own friends know about the page. Also, write something about why they should like the page and what they can expect to find there.

Keep it Up!

Now that you have created your Facebook Page, the most important thing is to keep it up! Don’t just get it started and let it sit there getting all stagnant! Take the time to post something new at least once a day, even if you have not published a new article. Share something so that people will remember that it is there!