The Beginnings of a New App Business
I have always dreamed of achieving financial freedom and have invested a great deal of time / money into trading on the share-market, buying real estate investments, get rich quick schemes and the list goes on.
So far these initiatives have provided limited results however developing iPhone Apps was something I hadn’t ever dreamt of doing!
By chance I had the opportunity to catch up with an old friend who was having great success as an App Developer creating apps within a niche market that he was involved in. After showing me that he was making significant profits selling iPhone applications, and I mean significant, I was “hooked”.
After a little encouragement from my friend I decided to take the plunge into App Development and started Sideys Apps!
To get started and to develop my understanding of the App World I read the App Empire EBook and this was a fantastic opening to the endless opportunities to make passive income from starting your own App Business...
Barriers To Entry in the App Development World
Forms and Paperwork
I found that the process in starting out as an App Developer was quite involved after signing up. In Australia there are certain requirements to getting started such as applying for an Australian Business Number (ABN) and also then Registering for GST (Goods and Services Tax).
Waiting for these accreditations to be set up and approved can be an arduous process in itself and several phone calls to the Tax Office to verify your business venture is a legitimate one.
Starting your own App Business needs to be treated as a real business because without putting in 100% you will fail.
Tools of the Trade
Having the correct equipment can also be a significant barrier to entry as it is costly to own a MacBook Computer, iPad and iPhone. Without these to use as tools in creating, testing and assessing your applications you simply cannot begin.
You will find that the costs associated with App development can become quite expensive therefore many people are scared off by this or never progress past their first app if it fails.
Developers and App Programming
Next comes the hard part!
Finding a developer to turn your idea into reality is an extremely hard task when you’re starting out.
- Is the developer capable of creating the features your app requires?
- Will they do it within your budget?
- Are they reliable and will they provide what you have asked of them?
There are so many different questions that need to be considered whilst trying to find a developer.
I didn’t have the available funds to have the iChangeFaces app made locally as the costs in Australia to develop an app are very high! Outsourcing my job overseas was the key!
I personally knew what I wanted and through the Elance.com website, I posted a job looking to hire a developer. I found one. He was based out of Romania of all places, yet communicated with perfect English via effective emails in which I could have the app created.
Continual ongoing support is required from a developer in order to maintain your app as new iOS systems are developed, app updates are needed or fixing bugs that may arise from users operating your app. Hence a reliable developer can become quite important.
If you decide to purchase an existing iOS application from a developer, buyers beware!
Generally they are selling them in order to offload a non-performing asset or be wary of developers and include a refund clause in your purchase contract so that if the app is rejected by the app store, you can get your money back.
Once you have found a developer you like and trust, reward / praise them in some way so that they enjoy working with you and in future you may find that they go above and beyond when helping you out on your next app.
Simply getting used to using the Xcode program used to develop apps is quite difficult. Without the help of YouTube, Google and developers forums I would have found it very hard to learn the basics of this program and getting an app ready for submission to the App Store.
The internet is a fantastic source of information however unless you find the exact answer for your question, you can waste many hours searching and then end up pulling your hair out!
Submitting your first App to the App Store
To make matters worse, the App Store takes up to two weeks for them to review the app.
Then it happens – every new developer’s worst nightmare… “Your iChange Faces application has been reviewed, but we are unable to post this version.”
After all that time and effort, not to mention the money it cost to have the app developed, the App Store had denied my submission.
It was a very disheartening outcome after I had built my hopes up of creating a successful App Business.
With regards to iChange Faces, it is very similar to the Face Juggler app that became popular, whereby the user has the ability to swap faces of people from an image that they take or load via their photo library. I thought that by owning one of these apps would be a good money generator.
The App Store didn’t look favorably upon my app and denied my submission due to the reason being “potential copyright infringement of Polaroid”. I personally didn’t know what to do at this stage, as I simply couldn’t see how this was relevant!
After talking to fellow app developers, it turns out that the App Store review process has become more unpredictable, and this is becoming a prevalent issue these days.
Not the one to be denied of this opportunity, I simply resubmitted iChangeFaces with an improved set of marketing support in the form of a basic website, a Facebook fan page and more effective keywords.
Fortunately, the App Store reviewer on the second attempt saw my app in a different light and gave it the stamp of approval!
The more prepared that you are and the more effort that you put towards the success of your app, the more it will improve the chances your apps will be approved.
However there is still no guarantee that your apps will be approved in the future hence my hesitation in developing an expensive new app without some early wins on the board.
As they say though, you have to be in it, to win it!