Steve Jobs Writes "30"
Steve Jobs' bio reads like a made-for-movie tele-novela.
In birth, he had a controversial background as an dopted kid by a working class family. In near-death, he and his Apple, brought technology and computers literally into the hands of the masses.
No tech-speak, no geek-know.
Just plain ease of use -- the iPad and the iPhone.
He battled pancreatic cancer from 2004, until his last breath on October 5, 2011.
He faced death for seven years, when most people who contract this deadly disease almost always dies immediately.
He was only 56.
I would later realize that Apple's iphone and ipad, were conceived, developed, and produced during the period when Steve Jobs was "walking dead".
Pancreatic cancer is a deadly disease which kills 97 out of 100 people within six months.
When Steve Jobs' doctor announced the bad news to him in June 2004, his doctor added -- "go home... and put your affairs in order."
He stared at death eye-to-eye. And for seven years, carried it shoulder-to-shoulder.
Yet, he didn't act like a loser. In fact, he used it to his advantage. And the world, was a lot better.
Instead of sulking why this terrible thing had to happen to him, he devoted the rest of his remaining life to work on bridging the gap between the "mystery" of the computer and the alacrity of the end-user.
He was always hounded with the end-user experience... of the "ease-of-use" mantra.
He wanted computers to be friends with, and useful, to the common people who doesn't have the mind of the computer geek, or the patience of an expectant father.
He wanted to make the computer to be as easy to use as possible.
Not only that, he wanted them to look sleek, elegant, classy. Expensive, even.
Steve Job's Greatest Inventions Came After Cancer Was Diagnosed
The years after 2004 saw the rise of two of Apple's greatest ideas and inventions that would dramatically alter the way people do things, and the way people make a living.
They came up with "light-bulb" products (sorry, Mr. Edison).
These inventions spawned a coterie of industry like the apps industry, the smart phones industry, the PC tablet industry, and the accessories industry.
These businesses earned money and took money from willing, smiling, and happy customers. It gave people fun, entertainment, and livelihood.
On January 9, 2007, Steve Jobs introduced to the world in San Francisco -- the "iPhone." He boldly asserted that it is going to "reinvent the phone."
He said that the iPhone would be three devices rolled into. One, a "wide screen iPod with touch controls". Two, a smart, mobile phone. Three, a trailblazing "internet communicator".
He was right.
And so were the one million people who bought the iPhone just 74 days after it was first released on June 29, 2007.
And This One Is Interesting... Steve Jobs and the iPhone
Steve revealed that he and his team "have been working on iPhone for... two and a half years".
Let's work backwards.
January 2007 minus two and 1/2 years puts us back to... July 2004.
His doctor told him to put his affairs "in order" in... June 2004!
The numbers don't lie -- he started the project just about after he realized that he was about to die "soon".
That's a good proof that thinking about death can bring about good works.
But I must emphasize here that this is not for everybody.
It applies only to strong people like Steve Jobs.
And perhaps, to you and me.
Thinking about death can be suicidal for some, but life-affirming for others.
Here's some trivia. Did you know, that according to my later research, Apple spent about$150-million to develop the iPhone? Not bad for a product that returned $1,000-million, many times over.
January 27, 2010, Steve Jobs announced in an Apple press conference -- the iPad!
It was instantly and insanely successful.
iPad's first day of sale on March 12, 2010, sold 300,000.
On May 3, 2010, or just about 50 days after its launch, the iPad sold it's first 1,000,0000th unit.
Rabid consumers will buy 15 million more before the second generation iPad was launched.
And Ipad wannabes and "iPad killers" will soon flood the market.
One from the "biggest online retailer" even launched theirs at a price $300 lower!
Apple Becomes World's Number 1 Company
On August 10, 2011, Bloomberg News headlined "Apple Overtakes Exxon Becoming World's Most Valuable Company".
It said that Apple had a market value of $337.2 compared to Exxon's 330.8 Billion, at the close of "intra-day trading".
Apple was much ahead of the erstwhile technological giants Microsoft, or IBM, who together nearly buried their business years before.
Bloomberg further noted that Apple today was very much different from Apple a few years ago.
Analyst Shaw Wu, said that people who buy Apple buy big, and get their family and friends, too.
"There's nothing else like that!", he added.
The Big Question...
If Steve Jobs didn't have to grapple with death, could he have developed the iPhone and the iPad?
Yes, and No.
Yes, because judging by his tract record, he and his amazing Apple team would still have made them.
No, because the speed by which they made them? Highly improbable.
The iphone and the ipad combined, toppled oil slick mega-giant Exxon for a day
He made Apple, for a day, the number one company in the world.
He certainly will be remembered as one of the greatest men of this century ... and one of the "crazy people", who actually -- changed the world.
Let us remember the famous "Think Different" campaign of Apple that sought to restore The Apple brand representing creativity. Here's the full, original 62-second read found on page 329 of "Steve Jobs" by Walter Isaacson.
"Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify, or villify them. About the only thing you can't do is to ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius... . Because the people who are crazy enough to change the world -- are the ones who do."
What a fitting cap to Steve Jobs' bio. #