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Stop Writing For Search Engines

By Edited Dec 14, 2015 5 1

Over-Optimized Content Is For Amateurs

Writing For Search Engines Will Not Get You Long Term Traffic


Have we forgotten that it's people who read the content we write online? I see so many articles that are poorly put together and over-optimized these days and it's obvious that the author is just writing for search engines and not humans. I come across this stuff frequently when searching Google for information. Usually some article sites will show up on the first page for non-competitive keywords and that's where I like to go. The popularity of article spinning and writing with the sole purpose of redirecting traffic or earning affiliate commissions has diluted the quality of material online. 

Write For People, Not Search Engines

The reality is that at this point, articles heavily laden with repetitive keywords do still rank well in Google. This won't the case forever. With Google moving toward LSI and becoming more and more intelligent with how it ranks content, it's only a matter of time before articles that are not appealing to human eyes no longer rank well. Nobody wants to read an article about "how to make granola" that uses the same keyword over and over throughout the article in an unnatural way.

"If you want to know how to make granola then you're in the right place. When it comes to how to make granola there are a lot of of options. I know how to make granola because my Grandmother taught me how to make granola and that's how I learned how to make granola."

It sounds amateur and unprofessional. If you want people to appreciate and enjoy what you have to say and be excited to click your links and go to your site, you need to give them lots of value. Over-indulging in keywords reduces the value of your content and makes your intention in creating the article very obvious. 

One Epic Article Or Ten Mediocre Ones?

I'm a firm believer that if you create value, people will come. Maybe not immediately or all at once, but in doing so you position yourself for the long term. Creating 10 keyword-soaked, low-quality articles may get you a spike in traffic in the short term, but choosing instead to invest some time into one, well-written, well-optimized, epic and sharable article will ultimately provide you with more long-term traffic. Not only traffic, but people who appreciate the content and will be more willing to click through and spend money on your site. The one epic post will continue to gain momentum and the 10 low-quality posts will slide down the rankings as Google continues to make changes in how they rank content. The lesson here is ensure that you write your articles to cater to real people, and then worry about what Google thinks.

You Want Your Readers To Take Action

Are you more likely to buy from a site that presents themselves as professionals? Or a site that you were redirected to from an over-optimized poorly written article. Whether you agree with it or not, most people will see the referring site as part of your business. Are you articles something that you want your business to be affiliated with? Are they up to the standard of quality that the rest of your business is? If not, consider writing some high quality articles and removing the crappy ones.

The articles you create say a lot about both you and your business. I suggest you take the time to ensure what you're putting out there sends the correct message about you. Writing for search engines is a poor use of a lot of time and will only get your content forgotten in the long run. Are you proud of the articles you have representing you or your brand online? If not, consider doing something about it.

Also, check out On Page SEO Tips For Infobarrel Article Writers.



Sep 17, 2012 7:21pm
This is one of the reason also why many writers want to engage in SEO. Well, even me, I hate reading too much most especially if I can see too much keywords. But what I really hate most is to read too long articles and in the end, I still don't understand the whole concept. LOL! But I'm starting to read long article now most especially this article. Great reflection! and Great Content!
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