Submitting a guest post is a great way to get highly-targeted traffic to your site. If another blog in your niche is already ranking well and getting lots of traffic, why not make use of it for a short period of time? Plus, you can test the traffic before deciding to advertise on the blog.

Why do blog owners allow guest posts? There are days when a blogger is not particularly inspired to write but still needs to provide content for his readers. So a guest post helps resolve that.

The best part is that guest posts are free!

Make sure you study the site you're planning to do a guest post with. Does the blog owner have enough traffic to his site? He should have at least 1500 unique visitors a day to make it worth your while.

If the blog owner doesn't reveal his stats, back away. You don't want to give away your content for free only to find out that the site was not performing.

A blog with a lot of comments usually has genuine, responsive fans. They trust anything the blog owner puts on his site. Therefore, the readers are more likely to click on your link in your guest post.

Be sure to read the blog owner's instructions on the submittal process. Only submit valuable content that will interest your readers. It's just like writing for your own blog but with a bigger audience.

So how do you find sites that allow people to guest post?

The easiest thing to do is to go on to Google and type: your niche + "write for us" or "guest post". You should come up with a slew of results showing sites that accept guest posts. Don't get confused with write-for-pay sites. These are not what you're looking for.

If you find a site that you think has pretty responsive traffic, but it mentions nothing about guest bloggers, there's no harm in asking the blog owner if you can submit a guest post. The worst they can do is say no.

I wrote a guest post for Alan Liew's site many months ago, and I received roughly sixty people over the course of a week click though to my website.

While I didn't make any sales at the time, I liked the result enough to advertise on Alan's site. I've had several people join my list because of it.

Keep in mind, of course, that the results of guest posting may vary based on what you write about as well as how well it convinces people to click on your link. So give your readers good content, but leave them wanting to know more.