The word “sustainability”, according to the online dictionary yourdictionary.com, is the ability to be upheld of the quality of being aware and protective of the natural resources and environment during economic and population growth. In avtecmedia.com, the word “sustainable web design” is defined as the practice of designing a website so it serves its purpose indefinitely without a significant negative impact on its owners or its users. We disregard the definition of the word sustainability as given to us by the online dictionary. When it comes to the conduct of internet business, one must remove the environmentalist phrases and notions attached to our common everyday words. What is important is a better understanding of a sustainable website and its importance in the conduct of online business. So, what makes a website sustainable?
First, a sustainable website is compatible to the majority of the major computer operation system. If the website appears on computer A but does not appear on computer B, it can be said that the site discriminates against computer B. What if one plans to expand in areas where the majority of inhabitants make us of computer B? What if the online businessman expands to a busy downtown area saturated with computer shops selling computers with built-in “B” systems? For the online businessman, he should not make an assumption that all computer operation systems are alike. We don’t like in the Caribbean island nation of Cuba where all computers and computer operation systems are controlled and regulated by certain state-created committees. We live in the West and competition creates all sorts of operation systems. Many online businessmen are quite annoyed to see so many computer systems and that they fear their sites might not be compatible to a sizeable number of computers. Well, deep inside their minds, they know that such variations are necessary for technological growth in the online commerce realm.
Second, a sustainable website design is compatible to all computer monitors. To put it more accurately, a sustainable website design appears readable and trustworthy in majority of computer monitors. When the plasma monitor technology appeared in the West, professional website builders were very excited dreaming of the day that the all computer screens appear standardized. Such a day did not happen because people started losing their money and that many were selling their newly-acquired plasma televisions. In fact, thousands of people borrowed money to purchase nonsense plasma screen televisions. Anyway, when the bubble burst, website designers started frowning again because the dream of standardization had been wiped out. In the United States, only urban dwellers and rich rural people are the only ones with plasma screen computers and televisions. The notorious tube computers are still being used in many sparsely populated counties in the US.
Third, a sustainable website is compatible to all computer speeds. Despite improvements in computer hardware and internet connection, there are still numerous places that are annoyingly dependent on low-speed computer systems and internet connections. We see such computer speeds in counties which are under the control of a monopoly – a single internet monopoly. Of course, we all know that monopolies tend to be weak and incompetent. The proliferation of free websites is not even recognized by such low speed computer systems and networks. For the online businessman, he should be wise enough to create a sustainable website, i.e. accessible and usable by all regardless of the user’s type of computer operating system, browser, monitor resolution or internet connection speed.