Tarte Cosmetics: Best Vegan Mascara Ever(68005)
Credit: Nasirkhan (c) Morguefile

Tarte cosmetics is a cruelty-free makeup line that caters to the eco-savvy and vegan communities with a wide-range of PETA-certified facepaints. Not all of their products are strictly vegan, but there is no ambiguity regarding what's within a particular formulation you might be eying on their site.

The green merry makers pull all the stops with foundations, primers, bronzers, powder for lids and cheeks, lip gloss, mascara, and a ton of high-performance extras to accompany the main Tarte cosmetic staples.

Of their winning cosmetics, the mascara has won near-fanatical reviews. Lights, Camera, Lashes! is a fast fave for green girls everywhere.



Referred to by some as a push-up bra for lashes, “the Lights, Camera, Lashes!” formulation excels beyond just one function. Working the wand up from the base of the lashes to the tips with a zigzag motion will volumize, curl, condition, and lengthen. And, the formula's lengthening properties exceed traditional brands, fulfilling promises the industrial mascaras of old made but never delivered.

Tarte's LCL mascara ink is gel-like and easily lasts the day. There are no issues with flaking, globs, or haphazard clumping ick. Lashes will be impressively lengthened, thick, and your eyes won't be framed in an unintentionally gothic smudge.

Also fabulous, the formula is non-irritating. Contact lens wearers rejoice!

Other mascaras in the Tarte cosmetics line include (but aren't by any means limited to):

  • Amazonian Clay Smart: a reparative, hydrating, replenishing and lash-lengthening formula (users have seen healthier lashes within 3 weeks of working with the product).

  • MultiplEYE primer (TM): a volumizing aid that also increases lash length with HydroPlant peptides.

  • 4 Day Stay lash stain: This stain wears beautifully for 4 days without requiring reapplication. Its formula utilizes Polyflex technology to bring about a strong adhesion between the mineral pigment tints and the lashes. Provitamin b5 is also a part of the base as a nutritive thickening aid.

The company additionally publishes demos on their youtube channel for a range of fun “looks” you'll be eager to try with any products you acquire from their ethical line.


Packaging and Price-point:

Lights, Camera, Lashes! comes in a sleek, albeit quirky bottle with a price-point of 18.00. Being one of the leading mascaras in vegan circles, the investment isn't likely to make seasoned greenies cringe. It's in line with competitors by a few dollars more.


The Green Factor

Tarte strives to offer products that are organically green with a heavy emphasis on cruelty-free offerings that refrain from animal-testing of any sort.

Its ingredients include: Carnauba wax, rice bran wax, olive esters, Senegalese acacia gum, provitamin b5, and pigments from a mineral base. It's free of dyes, parabens, pthalates, propylene glycol, sulfate, and mineral oil.

Tarte Cosmetics: Best Vegan Mascara Ever
Credit: Tarte Cosmetics (Fair Use)