If you're thinking of building a website for your small business then there are 3 essential pages your website will need.  In this post we're going to cover some basic but essential tips on creating the most effective home, about and contacts page for your small business website.

It doesn't matter how many pages you have or how large or small your organization is, the key here is to make the most important landing pages of your site stand out for your potential customers and be visible by the search engines, so let's get started.

1. The Homepage

The homepage is your website's primary landing page, sometimes it is the about page that is most popular for many companies, but in most cases it's the homepage that is the most visited, whether they click on a link to your site via a referral site or the search engines it really doesn't matter.

So what content should be included on the homepage?

Essentially it should contain brief information about your business and what it has to offer to your customers.  Your site visitors need to know what your site's about really within a few seconds from the moment they land on the homepage, if they're confused they'll simply click off, and you could potentially lose business this way, so make sure to get the copy writing on this page the best you possibly can.

Write attractive content that highlight key areas of your business services.  Use bullet points where suitable to highlight features and benefits, and make good use of headline titles in the right areas.

Add optimized and eye-catching images related to your business, products or your services too. 

Ensure to add anchor text links to other essential content on your site such as your products or services page and contacts form.

2. The About Page

OK this is your unique opportunity to really make your business stand out, so don't just go off on an endless rant about how great you and your business is! This page is not for doing that, it's for talking about your business goals and aims, your skills and experience, for providing testimonials and showing your potential clients why and how your business stands out from the rest.

You can view this as your marketing page too, so don't come across sounding like a desperate salesman, use this page to tell a story about your business and the products and services you offer, that will resonate with your audience and potential customers.

3. The Contact Page

Finally we get to the contacts page of your website, this page is also essential as it's the portal where your potential customers are going to use to connect with you.

There are two options for creating content  for your contact page.

The first is to embed an email form so that your visitors can fill in and send to you, this method usually uses an email forwarding feature, if your site is running on WordPress you can achieve this using a simple plugin.  The advantage of using the email form method is that you reduce the potential risk of receiving spammy and unsolicited emails to your business.

The second method is to typically add real contact details such as your business email address, telephone numbers and mailing addresses.  But with this method you do run the risk of being on the receiving end of spam.

Don't forget to also add your Facebook page URL or and Skype ID if you have one.  In my experience the more options you have for customers to contact you by the better.