Historically, as a brand, the Apple iPhone has set an impressive number of trends. It was introduced as a sleek, dynamic, practical smartphone that was independent, simple to use, yet profound in a quiet manner. When the first version came out, the campaign was big, but it wasn't too blatant. This was a strategic marketing ploy, almost as if the company knew that its competition was destined to put up a huge fight. Another interesting observation is that other brands have been following/copying the iPhone fad, not necessarily being pioneers. It’s just not true innovation when other companies try to overcome Apple by improving upon features that were already introduced on the iPhone in the first place.

There’s a great deal of money to be saved by having a single device replacing so many different gadgets and objects: besides a mere phone, the iPhone 4G replaces the need for digital cameras, e-readers, portable radios, digital media storage devices, flashlights, portable television/movie players, physical fitness trackers, dictionaries, mobile GPS units, etc. Overall, the sheer versatility of this product makes it well worth the price. To elaborate on the practical, every-day life applications of this phone, it can be used as an e-reader for the latest books, magazines, blogs, newspapers, newsletters, etc. If one’s radio channels are leaving something to be desired, there are countless applications for fine-tuning musical preferences and genres – not just podcasts, either. Satellite radio subscriptions are also available. Want to start your own radio station? It’s possible, and easier than one would think with the iPhone 4G. As a self-professed music audiophile, the ipod and other various apps have rendered my need for the storage of old CD’s useless: servers/e-storage represent the future of owning digital music. It’s possible to play games, watch television or movies, send video emails, text by voice, write, draw, talk in person and use the phone. Much of what can be done with this device can be multi-tasked, which can be used for both business as well as pleasure. It can also be a sort of universal remote control for cars, household appliances, etc. As a Christian, taking my phone to church allows me to use it as a bible, bible dictionary, and enjoy many other useful tools during a service. Lastly, having the internet at my fingertips is sort of empowering and crucial to my own success as an educator. One can even set up wireless printing, from almost anywhere to oblivion!!

The iPhone 4G is not without its flaws: For example, Sprint and Blackberry were both putting up a convincing argument against Apple, especially with regards to wireless carrier choices, network issues and video/camera features. The battery life is also lacking, but this can be expected from using it so much on a daily basis. Even if other brands have similar apps, sustaining battery power or function is more of a universal problem, not limited to one company alone. Interestingly enough, Apple has never denied or covered up its problems: it would simply take in all constructive criticisms while integrating solutions into their next/upcoming products. That mere fact alone should tell consumers that this organization is not into showcasing features but satisfying their customers as best as possible.

Happiness and satisfaction have met up with my purchase of the iPhone 4G. I hate to admit it, but it’s almost like having my own personal digital slave. There’s not a day that goes by that I haven’t used it or thought up new ways to enjoy its vast capabilities. Sure, Apple’s products are a bit more expensive, but they seem classy, sturdy and well worth the consideration of saving up to buy.

As a substitute teacher, I saved up for quite a few months before actually purchasing this phone. However, even as I stood in line for several hours to buy it at my local Apple store, the company anticipated my long wait and handed out free Starbucks beverages and pizza to all customers (and potential ones) like myself. Apple definitely takes the time to make people happy!! In my book, that definitely pays off.