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The Bare Necessities of a Business Card

By Edited Apr 20, 2014 1 0

"Hand Holding Blank Business Card"
There are various information on business cards that you need to know about first before you start printing one of your own. These bare necessities are important in order to make it effective as a marketing tool. In this article, we will discuss some of the basic ideas which must be applied in order to maximize the potential of business cards for your personal or company needs.

Card Styles

Before anything else, you need to decide upon is the style to use. There are 5 options you can choose from. These include basic, picture, tactile, and multi-purpose. Basic ones are normally printed on black ink with a white or cream stock with a simple design. Picture include images and/or graphics. Tactile are recognized not based on appearance but on texture. These incorporate materials like wood or metal and are of a different shape, embossing, edge, or fold. Multi-purpose are simply those which offer additional features other than the usual details you see. A map, guide, calendar, etc. is included.

Folds and Shape

Folds and shape are are also important. You can choose varying styles in relation to these elements. When it comes to edges, sharp edges are best for serious business or jobs like law firms while rounded edges are for more relaxing brands like a spa or entertainment shop. The trend on double sided variety is also popular these days. Both sides of the card are maximized to fit in as many details as possible. The same can be done with cards that are folded, mini-brochure types, and accordion shaped.


Weight is another basic factor that you should know of. Most use an 80-pound cover stock. The thicker; the better. This prevents them from being easily crumpled. A more presentable type is preferable by potential customers who receive them. So aside from using a better stock, you may also use card holders or folders to keep the material wrinkle free until you’re ready to have them distributed.

Material Used

Material used is also an important aspect which you must learn about. You can print on innovative material including plastic, metal, and embossed paper. Plastic and metal are able to withstand wear and tear more than paper material does. However, the fact that people tend to write notes on a business card they receive must also be considered. Only the traditional type of stock material allows them to utilize the back of the card for taking down notes.

Color also matters when it comes to paper stock. In relation to this, it’s best to keep away from dark colored material as these are not feasible. White or cream colored base are more appropriate.

Card Finish

Finishing options are also necessary. These include smooth, linen, and laid. Smooth finishing is most widely used among the three.


Color is yet another feature you should also know about. The old black and white prints are already a thing of the past. Color prints are a must these days. A study reveals that colored material can attract more potential customers against their plain black and white counterparts. Thus, these should be printed in full color.

Most are printed in two color combinations. You can choose from the usual range of 15 available colors. You can use more colors if you utilize PMS or Pantone color print systems. In relation to color combinations, make sure to strike interest by combining enticing and attractive colors like neon colors and gold.

Color not only applies to the textual content of the card. It also means colored images, illustrations, and other graphics forms should be present too.


Although the quantity is not an element, this is also vital and must be decided upon. You must know the fact that it cost less to print more cards in bulk than fewer. Printing services offer lower rates for a greater number of cars printed.

Information Provided

The type of information presented is already a given. Everyone knows what details should be present but in a nutshell here’s a summary of all info which must be printed - the name of the person or company, contact details (phone, address, website, email, etc.), job title, tagline, logo, graphic images, and a list of products or services offered.

There is a temptation to fill out each and every end but it’s recommended to avoid overcrowding it with a lot. Everything written should be summarized. An overfilled card will look messy and disorganized.

Font and Spacing                                                                          

Font and spacing is also vital in making the card more effective. Fonts and spacing should be carefully selected to make the text content readable. Make sure to proofread the content for typographical errors as well.

These information on business cards are bare necessities you should know about in order to maximize the potential of such cards for your profession or business.



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