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The Best SEO Software You've Never Heard Of

By Edited Jan 26, 2016 1 7

Though I'm trying to build up some supplemental online income, the job that still pays the mortgage is my position as a web and database application developer working primarily with development systems from Microsoft.  The other day I was browsing through some of the developers' sections of the MS web sites and I noticed a brief mention of a product known as the SEO Toolkit.  SEO software from Microsoft?  I figured it would either be Bing-centric or would be part of some expensive suite of web tools, but I looked into it anyway.

I'm glad I did!  Not only is it a powerful tool, it's also free!  If you're running Windows Vista or 7, you can download it from MS and gain a powerful website analysis tool.

A Test Run

To try out the Toolkit I decided to point it at a blog site I recently set up and see it could tell me about where the site needs work.  After installing the software I fired it up via All Programs > IIS 7.0 Extensions > Search Engine Optimization (SEO) Toolkit and was presented with several options.  The option I wanted was "Create a new analysis" under "Site Analysis".

Starting the Microsoft SEO Toolkit

I was then presented with a dialog asking for project name and the URL of the site to analyze.  I entered them and the software connected to my site and spent just a few minutes churning through all its public pages.

SEO Toolkit - Starting a new Analysis

I didn't expect to see much in the way of results - after all, there are only a half dozen posts on this blog so far - I haven't had much time to mess it up!  Turns out I was maybe a little optimistic.  SEO Toolkit reported 96 "violations"!

SEO Toolkit Site Analysis Summary

When I drilled down into the Violations tab I was presented a list of types of violations encountered along with how many of each were found.  It found bad HTML and broken links, and told me some of my pages needed description meta-tags and heading tags on important text.  It also suggested I might come up with shorter titles for some of my posts.


Site Analysis Violations

Right clicking on an item in the summary list opened a menu from which I chose the Group Details option and was taking to the screen where the real magic happens.  I was presented with a list of each violation, and clicking on one populated a series of tabs showing detailed information on the violation means, recommended corrections, and even statistics like word count analyses for the pages in question.

SEO Toolkit Site Analysis Violation Details

I'm highly impressed with this tool so far, and hope to make time to track down and fix some of the issues it reported.  It's a powerful product for search engine optimization and even for just making your site better by pointing out things that might be broken.  My intention has been to test out a few of the many WordPress SEO plugins for this blog, and now I have the means to instantly analyze the results when I do!

Other SEO Toolkit Resources

Microsoft provides some tutorials and videos that may be of use for getting started:



Nov 5, 2011 10:31am
Thanks, I didn't know about this software.
Nov 5, 2011 1:20pm
A lot of people didn't - I've been casually skimming various "make money online" type blogs for months, many of them offering SEO advice, but couldn't remember ever seeing it mentioned. I did briefly consider keeping my little secret! :)
Nov 5, 2011 5:06pm
Well, thanks for sharing the secret. It's things like this that will probably benefit you in the long run. People remember those who help them out.
Dec 14, 2011 7:09pm
Could you use this tool for IB articles or does it make sense only to use these on blogs and websites?
Dec 14, 2011 7:22pm
I suppose you could run it against an IB article with it set to not follow links; there'd be some value in the keyword analysis, etc. You'd just have to be able to separate out the stuff you can control in your article vs. the stuff that's on IB's side.
Dec 17, 2011 2:30am
This is an interesting source that I didn't know about. Thanks for the information.
Dec 29, 2011 5:36pm
Very interesting I should check it out. On page SEO is certainly one of my weak points.
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