The time of day, or day of the week that you choose to send your emails can influence whether or not its opened or acted upon. As a matter of fact, the time you send emails, newsletters or promotions is just as important as what you say in them.
While most persons constantly check their emails throughout the day, sending it between mid morning and early afternoon (10am to 2pm), gives it the best chance of being read.
The best days to launch a Business-to-Business email marketing campaign are Tuesdays and Wednesdays, with Thursday being the third best day, but donâ€™t expect good results if you launch your campaign on a weekend. This is because most employees are away from their desks and reserve the weekend for family and friends. Emails sent on these days might be deleted from their cluttered in-boxes on Monday morning. For consumers, Saturday and Sunday email campaigns receive good open rates, especially when teenagers are targeted, since they are most active on weekends. An email study showed the following statistics:
Best Day for Consumer Opens
The study showed that emails targeting consumers had the highest open rates on Saturdays and Sundays, with more than 1 out of every 3 emails getting opened. Monday was the best weekday with an average open rate of 35.7%.
Best Day for Business-to-Business (B2B) Opens
Wednesdays tended to be the slight leader with an open rate of 27%. That was followed closely by Tuesdays and Thursday at 26% apiece.
Best Day for Click-throughs
The best click-through rates occur on Thursdays and Saturdays, for B2B and B2C respectively, with more than 5% of the emails experiencing click-throughs.
Best Time for Click-throughs
During the workday, the peak click rate occurred during the noon lunch hour. For consumers, the peak click-through rate peaked during the night hours.
The best days and times to launch an email campaign depend heavily on the nature of your business and the customers you are targeting. Because of this fact, you must gather your own statistics and let those numbers guide your decisions, even though they may contradict the general statistics but hands down, the best time to send an email is on Wednesdays, 10am to 2pm.