Without a doubt, article marketing is not going anywhere. To see any results you must compose articles which are well-written and cater to the reader while at the same time making them SEO-friendly.
First of all, you have to bear in mind that the articles you compose are for the reader and not for Google. Therefore, you should have some background on the category in which you write. This will shine through in your words. If you do not know enough about your topic, you should enhance your knowledge via online exploration. With adequate knowledge you can come up with some great articles which will sound professional.
When putting your articles together, be sure that they are complimentary to the overall purpose of your site. If the selection talks about gardening and your site deals with online business ventures, your site users and customers will not stay on the page very long. No matter how great your article is, they will still leave since they are looking for gardening articles, not internet business articles.
Do not underestimate the reader’s appetite for learning from what you write, or to gain some new ideas and knowledge to use as soon as they get the chance. That being said, it is crucial that your writing is informative, simple to read and composed in everyday language. Try to stay away from slang and esoteric terms.
Regardless of how well you write, your posts must quickly capture the reader’s attention as they browse the page and skim the different articles from varying sources. This happens only when you have come up with a catchy and to-the-point headline for your article. This may take some time to get right, but whatever you do, do not fool the reader into looking at your content.
After determining what your article will be about, the first SEO consideration that should come to mind is formulating a list of relevant keywords for the post and seamlessly integrating them into the writing. Place these sensibly, as too many keywords can be somewhat detrimental. Search engines view excessive keywords as an attempt to rank higher and thus deem the article to be of poorer quality.
A decent SEO technique is to place the keyword in your headline. This tends to be most effective if the headline begins with the keyword.
Your skill as a writer and SEO strategist is directly related to the success of your article marketing campaign. Always remember to write for the reader first and foremost.