One of the most important parts of a successful SEO campaign is link building. If you want your website to rank higher on search engine results pages, it's important that you increase the amount of quality sites that have links to your domain. Here are some of the most important do's and don'ts of good link building to help you along.


1. Focus on related links
Concentrate your efforts on getting links from related websites, meaning websites that have to do with your industry and that cater to a similar market. Visitors to such sites will be a lot more likely to be already interested in the goods and services you offer.

2. Make use of web directories
Having links on web directories is a conventional but nonetheless effective link building strategy. Submit your link to as many directories as you can. There are paid and free directories out there, so look around.

3. Check competitor links
Look at the links on your competitors' websites and see if you can convince the webmasters of those links to link to your site as well. They might say no, but it never hurts to try. Send a friendly professional email and wait for a response.

4. Publish articles
Publishing articles, blogs and press releases is one of the many ways to build your online reputation and organically build links. The more compelling and original your articles are, the more people will link them to their sites and social media profiles. There are many SEO resellers available for assistance with publishing articles.

5. Participate in forums and discussion boards
Look at websites that are related to your industry and see if they host forums and discussion panels. Participate in a constructive way and include a link in your signature.


1. Spam Forum Posts
Never post simply to paste a link to your website on a forum. This will likely get you banned and do nothing for your link building purposes.

2. Spam articles
If you spam articles, it will hurt your website rankings and will also do nothing for your link building. Articles with too many links and keywords are not fun to read and can be penalized by the major search engines.

3. Link to unrelated sites
Never link to sites that don't have something to do with your industry and your market. It is a waste of your time and will only hurt your credibility.

4. Sound desperate
When asking other webmasters for links, don't sound desperate or like you're begging. Send a simple, straightforward, professional email outlining why you think linking to your site is a good idea. Wait for their response and don't bug them with constant emails.