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The Five Ps of Steve Jobs

By Edited Nov 13, 2013 0 0

Apple Logo Mac book Pro(114853)
Credit: Photograph taken by Jonathon Jones

October 5, 2012 marks the one year anniversary since Steve Jobs peacefully passed away. There is no doubt that Steve was a visionary man, one of many who set their sights high, yet one of the few that actually arrived at such a lofty destination. However, despite achieving so much, Steve, like all who pass through this mortal coil, was beset with frustrations and failures at times. In making that statement, in no way is that demeaning to Mr. Jobs. If anything, those setbacks are what made Steve human and so admirable. It was Steve’s humanity and personality that was the genesis of and breathed life into the world of Apple.

Steve Jobs Headshot


Steve lived his life the way anyone would want to live their life. Steve was the king of his castle and the master of his domain. Jobs was deemed a perfectionist by his peers. During a Macworld Conference and Expo in January 2007 Jobs said of his work habits and aspirations on pushing the envelope of technology, by quoting hockey legend Wayne Gretzky, “There’s an old Wayne Gretzky quote that I love. ‘I skate to where the puck is going to be, not where it has been.’ And we’ve always tried to do that at Apple. Since the very, very beginning. And we always will.”

Steve had the prescience to see beyond the horizon in regards to product innovation and technology. Jobs stated the following: “We want to put an incredibly great computer in a book that you can carry around with you and learn how to use in 20 minutes.” This sounds awfully familiar does it not? Sounds like a laptop or an iPad, yes? Mind you Steve made that statement in 1983.

Steve Jobs profile


Steve did not see himself as peculiar, although others outside his kingdom did. Steve had a “uniform” as he called it, by wearing New Balance 991 sneakers, Levi’s 501 blue jeans and a black mock turtleneck. Steve wore this self-proclaimed uniform out of comfort and convenience, although the Steve Jobs uniform was unorthodox for a CEO of a multi-billion dollar company.

Additionally, Steve drove a silver Mercedes-Benz SL 55 AMG. Although, this is not overly peculiar, what Steve did with the car is. For example, Steve exploited a loop-hole in California law that allowed a maximum of 6 months to acquire license plates. Steve would lease a new Mercedes every six months, but never acquired license plates for any of the Mercedes he leased. Essentially, he drove around in an unlicensed vehicle.

Steve Jobs Car

Another of Steve’s interesting behaviors is highlighted in 1982 by him purchasing an upscale apartment in The San Remo building, located in New York. Steve spent the next 20 years renovating the apartment only later to sell it to Bono of U2. Jobs never moved into the San Remo apartment.


Unlike many in our constantly open, see-all, hear-all society, Steve was an intensely private person. The man hardly ever gave face-to-face interviews. Furthermore, Steve was thought to be anti-charitable. Whereas, the reality of the matter is that he did not broadcast his philanthropic activities to the world. This is as it should be. Jobs’ privacy was in stark contrast to many of today’s celebrities or those in the public eye.

iPhone compare
Credit: Apple Inc.


Steve Jobs created a named brand that influenced the world. Steve Jobs was the innovator and creator of such popular products as the iPad, Mac book, iPhone and the iPod. As of September 2012, Apple is the largest publicly-traded corporation in the world by market capitalization (total value of the tradable shares of a publicly traded company), surpassing that of the next most publicly traded company, Exxon Mobil, by 200 billion dollars and more than double that of Microsoft and Google combined.

Apple Logo Mac book Pro(114854)
Credit: Photograph taken by Jonathon Jones


Finally, Steve Jobs was a progenitor of a world-the world called Apple-dedicated to advancing the knowledge and technical expertise of those who chose to populate his world without encumbering them with dogma, orthodoxy or confusion. His opus not only revolutionized a nation, but the world, causing waves which morphed into tsunamis that washed over the worlds of music, television, telecommunications, and personal computing. Steve’s last words before leaving this world were, “Oh, wow. Oh, wow. Oh, wow.” which is what Applites (Apple fans) will express in astonishment at the future light and knowledge that is to come from Apple. Rest in peace, Steve.

iPad Candles memorializing Steve Jobs in Paolo Alto, California


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