In this article, I am mostly talking about commitment in the context of online marketing, but I think you can definitely apply it to other areas of your life too.
So, what is commitment? Why is it so important? How do you stay committed? Let's take a closer look.
What is Commitment?
Most dictionaries describe commitment as being a state of dedication. You can be dedicated to a cause or an activity, and as I already hinted at, you can be dedicated to people or your job too.
In a more negative sense, it can refer to obligation; stuff that you have to do, or things that get in the way of your personal freedom.
I am definitely not referring to commitment in the latter sense, just so we're clear. In fact, I'm not sure that commitment can really be a negative thing, but of course differences in personal interpretation can't be avoided. So when I say commitment, I mean the convergence of passion and dedication.
In the truest sense, at their very best, commitments are unwavering.
Why is Commitment Important?
I don't think that commitments should trap you; they're supposed to be freeing. That's why I've titled this article 'The Gift of Commitment'.
Your commitments stem from your goals, and your goals stem from your purpose or your why.
If you've never stopped to ask yourself why you do what you do, I believe you're shooting yourself in the foot. Your overall productivity, efficiency, motivation, drive and even message (marketing or personal) is bound to be cloudy, disjointed, and even ineffective.
Do you ever find that your creativity blows up in your face? I do. That's why I've started and stopped so many blogs, websites and various online projects. I've come to realize that too many things actually get in the way of mental, emotional, and spiritual clarity.
There are some studies showing that choice hasn't actually made the world a better place. I think there might be something to that.
When you decide on a solution that's right for you, whether that's a specific marketing tactic or a job or whatever, you'll probably have to stick to it for a while to see the kinds of results you're looking for. They won't come right away.
Do you want to know what the beauty of marriage is? You get to stay committed to one person for the rest of your life. You don't have to go looking anywhere else. You've decided.
I believe that marriage is "till death do us part", except in some extenuating circumstances. I think you probably need a little more leniency in online marketing though.
For example, Facebook really isn't that great of a place to market yourself anymore. It has been on a steady decline for a while, as it continues to become a less viable marketing tool. That may be my opinion, but I'm sticking by it.
So if you went and marketed your product or website on Facebook until you were blue in the face, you'd probably be wasting your time, resources, and energies. There are probably better things you could be doing.
If it works for you, great. Otherwise, you should probably dig into your analytics to find out what's actually working for you.
The polar opposite is not staying committed. Doing too little. Trying too little. Self-sabotage. Not going the distance. Not giving yourself or a marketing tactic a chance to work.
So, is there a balance? Well, yeah. It just depends on what you're talking about.
Let's go back to the relationship example. Would you stay in an unhealthy relationship? On the other hand, would you give up at the first sign of offense? Every situation has to be gauged.
How do you Stay Committed?
I don't think it's hard to stay committed; I think it's hard to stay focused.
Spreading yourself too thin and trying too many things tends to get you off track. At least it does for me. You end up missing the why, which is at the center of the target board, and then you end up wading in the outer circles known as the what, which doesn't matter quite as much.
It's not about the vehicle you're using, friends; it's about using the vehicle that gets you to where you want to go. That's what matters most.