To make a Goyard bag involves more than just stitching some leather together and painting the print on the bag. The making of a Goyard bag involves a process developed by Edmond Goyard over one hundred years ago and is used to this day for Goyard's entire line of bags, wallets, and luggage.
In a bid to emphasize La Maison Goyard's always powerful and wholly personal sense of identity, Edmond Goyard never hesitated to embrace every possible innovation. Using the family's deep-seated knowledge of wood, he developed the resistant waterproof canvas, which from then on, and to this day, covers the trunks of La Maison Goyard's bags, wallets, and luggage.
Eager to continue its fine sense of tradition, and always deeply concerned with authenticity, La Maison Goyard weaves its material using the same technique and attention to detail that Edmond Goyard established at the inception of the company.
Remaining true to these origins, the Goyard fabric is made of linen, cotton and hemp woven together. The natural unbleached linen, produced in our workshops, is shaved and heated manually, thereby subtly erasing the hollows, knots and other irregularities which often appear in linen. Indeed, those that inevitably remain are clearly not in any sense imperfections, but become part of the fabric's individual character and history. Thus, each piece is unique; a fact further emphasized throughout its ageing process, as this natural fabric becomes even more beautiful and distinctive with the passage of time.
In order to create the quarter of colours synonymous with the Goyard motif, each shade must be manually and individually applied on four successive occasions before the fabric is suitable to become a Goyard bag.
Arabic gum, which works to obtain the colour pigments, is placed on the cadrette composed of silk threads. With the help of a scraper, the Arabic gum meticulously prints the design onto the fabric. The cadrette is manually repositioned over the fabric several times during the printing process. After every eight applications of colour, the cadrette is cleaned in water to keep the silk threads perfectly clean.
Significantly, La Maison Goyard has always refrained from automation. Hence, as the pointillist masters used delicate points of colour that were never identical, each piece of Goyard fabric, by its manual creation process, is guaranteed to be individual and unique.
After each colour application, the fabric must be allowed to
breathe for a whole day. The overall colour density can duly be affected by
subtle changes in temperature, enabling additional, pleasing variations of hue
to appear making each piece created from that fabric, a unique Goyard creation.
The fabric of a Goyard bag represents three chevrons, juxtaposed to form a Y. This evokes not only the name of La Maison Goyard, but refers to the universal allegory of the tree, which symbolizes both Man, along with 3 centuries of Goyard family history.