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The Growth Of Market Research Firms In Auto Industry

By Edited Oct 10, 2016 0 0

market research(72023)

The Growth Of Market Research

Most recent secret of company's success is modern business is target marketing. Fame of niche marketing is also rising because of its promising results. Advertisements (television commercials and online ads) play vital role in this success.

What companies now do is advertise their products with the help of commercials and ads targeting specific consumer groups like women, youngsters, children, successful CEO's. Now the question arises from where these people get information?

Answer to this question is Market Research Firms. These firms provide organizations with information about different segments of consumer group. This providing of information has become big business in itself.

Let's go little back in 2005 where Harris Interactive (15th largest market research firm) took a survey of what people feel about automotive brands not only in terms of technology but also in terms of socialites. Volvo, Jaguar, BMW, Lexus, Mitsubishi, and Isuzu are the brands which made it to both the list (technology and sociality).

The position of first four brands in both the lists is justifying whereas Mitsubishi and Isuzu never actually attempted to save themselves a place in both markets. Four models are offered to USA by Isuzu.

The i-290 Extended Cab, the i-370 Crew Cab, and the i-370 Extended Cab are the three pickup trucks. It is quite obvious that when your mostly lines are pickups, you will be known as an organization of developing technology and attractive socialites.

Isuzu's recent surveys tell us that Isuzu drivers too values luxury and this is proved by i-370's crew cab comfort package. Driver seats are high-back-8-way with front passenger power seat of 6-way. Steering wheel has a covering of leather and driver windows are one-touch automatic.

Further it has CFC free refrigerant air conditioner with an AM/FM stereo having 6-disc-in-dash CD changer (which presents a state-of-the-art-6-speaker audio system).

Apart from these luxuries, i-370 also has proper safety system with exclusive safety features. Features includes: an automatic front-passenger airbag suppression system, power locks, remote keyless entry, and a content theft-deterrent alarm system.

Interior has too two options i.e. cloth or leather. Exterior too offers ten options to select from e.g. Deep Crimson Metallic and Pacific Blue. These exterior make pickup look truly amazing and remarkable automobile and one can assume pickup to be high-priced vehicle.

All gratitude to a hydraulically assisted rack-and-pinion power steering system, triple door seals to block road noise, and Isuzu's own Electronic Traction Control that makes power handling equally delightful as any other luxurious car.

Isuzu is just rightly given rank where other legacies of luxuries like BMW and Lexus stand. In order to offer with best quality product, Isuzu has definitely maintained the level about which they had no aims of entering to. No doubt that comfort, performance, and style are loved by every single person.



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