Login
Password

Forgot your password?

The History Of 7-Eleven

By Edited Nov 13, 2013 4 14

It Started With An Observant Employee

In 1927, an employee named Jefferson Green came up with an idea. He worked for an ice company and noticed that people needed groceries on the weekends. Unfortunately, the things they needed like milk, bread and eggs were only available in the good stores and those stores were closed on Sundays.

Jefferson Green, also known as "Uncle Johnny" decided to start selling products the customers needed the most from the local ice store. This was back when milk was less than 75 cents and ice was sold in blocks for ice boxes instead of bags for beer cups.

The supplies were available to the public even on sundays. One of the founders of the company, Joe C. Thompson,Jr., noticed the efforts of his employee and decided to expand on the service that was creating a convenience for the people of an area in Dallas, Texas called Oak Cliff: 

At the time of this small expansion, The Southland Ice Company only had eight ice plants and 21 retail ice docks. The service being provided was doing so well that the company was able to increase their size to 60 retail locations in less than ten years.

Joe C. Thompson,Jr.
Credit: 7eleven.com

Additional Services Were Added

In 1928, the company started selling gasoline (can you imagine how great the prices for gas were then?) because automobiles were becoming more common. So far, thinking of what their customers wanted was working because things were going well and the people they offered their services to were happy to be able to get the things they needed.

When 1936 rolled around, there were what we would now consider a parking lot and there was plenty of space between the store and the road to let people drive in and out comfortably Products added to the inventory now included staples, canned goods, watermelon and alcohol. Since this was around the time of the Prohibition, the services offered to customers became even more appealing and with the sell of alcohol the company was doing quite well and sales only increased after the depression.

 

 

Before It Was 7-Eleven...

Tote'm
Credit: 7eleven.com

 

 

The stores were originally called "Tote'm" because you could carried your purchased goods out in a bag. The company decided to change the name to something more convenient (pun intended) and decided to call their new chain of stores "7-Eleven" which gave the customers the hours and the name all in one. The store hours were from 7am until 11pm, 7 days per week. This change took place in 1946.

By 1963 there were 1,000 locations in different parts of the United States because of the increase in cars and consumer needs. 

 

How 7-Eleven Became A 24-Hour Store

There was a football game in a small town in Austin, Texas that went into overtime. People were hungry and found the store open and there were so many customers that the store stayed open all night. 

Sales were so good that the rest of the chains decided to stay open all night on the weekends. The stores realized they could be even more convenient and decided to stay open all night every night of the week.

7-Eleven Today

Modern 7-Eleven

Since the 1990's when there was a demand for healthier high quality foods, 7-Eleven has built their own bakeries and have products freshly delivered. It's gone from an ice store that sold bread, milk and eggs to a chain of thousands of stores that offer slurpees, doughnuts, fresh coffee, cigarrettes and an almost endless list of snacks and other items.

There are so many locations that those driving at night in an area they're not familiar with have a lot of faith in 7-Eleven because they know there's got to be one nearby where they can stop in for a slice of pizza and ask for directions.

There are even RedBox machines outside when couples want to make it a movie night and helful employees that are usually able to remember your name (since you've been visiting the store so frequently). Even with the expansion through all the years, the stores are usually small and give customers a feeling like they're in a "mom and pop" store.

Advertisement
Advertisement

Comments

Aug 12, 2013 9:25pm
jlsheldon42
Interesting. I was getting worried there wasn't a mention of Slurpee until the final section. What inspired you to write about this topic?
Aug 13, 2013 5:34am
jadedkoala
My boyfriend and I were at 7-eleven and he says "wonder how long this store has been in existence". I started wondering the same thing and then I thought, I bet that would make a nice article topic.
Sep 19, 2013 7:18am
adragast
Interesting article indeed. I was also wondering about the story of this shop!
Sep 19, 2013 11:25am
jadedkoala
Thanks! I'm glad you decided to give it a read :-)
Sep 19, 2013 9:17am
vicdillinger
This is the kind of thing I LOVE reading!! You should do one about "White Castle" (or maybe I should, what am I talking about???) A thumb!!! And congrats on a well-deserved feature.
Sep 19, 2013 11:26am
jadedkoala
Thanks,Vic! Yeah, I love 7-eleven.. I'm not a big fan of White Castle though :-)
Sep 19, 2013 2:08pm
vicdillinger
I'm not a fan of "sliders" either, but the company's history is fascinating!
Sep 24, 2013 8:52am
jadedkoala
Really? Hmmm... I'll have to check it out
Sep 25, 2013 11:39am
vicdillinger
The concept was interesting--the whole reason White Castle is "white" had to do with the founders' ideas about creating a public perception of sanitary conditions!!!
Sep 25, 2013 12:39pm
jadedkoala
hmmm... interesting!!
Sep 25, 2013 12:41pm
vicdillinger
I'm tellin' ya--their first employees were all male, dressed in white!!! (to promote that whole "purity" image)
Sep 25, 2013 12:44pm
jadedkoala
Wow!! Talk about extreme.
Sep 21, 2013 1:19pm
weianow
Nicely done. I worked in the accounting department for Southland Corporation (7-11) for many years. Oh, the stories I could tell you. Thumbs up!
Sep 24, 2013 8:52am
jadedkoala
Wow! It's great that you read my article. I'm sure a lot of interesting things must have happened during your employment there! Perhaps you could write an article on it even. It'd be great to read.
Add a new comment - No HTML
You must be logged in and verified to post a comment. Please log in or sign up to comment.

Explore InfoBarrel

Auto Business & Money Entertainment Environment Health History Home & Garden InfoBarrel University Lifestyle Sports Technology Travel & Places
© Copyright 2008 - 2016 by Hinzie Media Inc. Terms of Service Privacy Policy XML Sitemap

Follow IB History