Politicians and their supporters work hard to win national elections. Campaigning for election involves government public relations teams who handle image projection and crisis management pr work for important public figures.
Getting elected may very well be the product of effective public relations efforts, but what you do after will get you re-elected, or not. It’s all about public relations.
It is well documented how the Internet and Social Media were effectively used in the last United States Presidential election.
There is no doubt that digital, traditional print media and television will be key channels utilised to build support for the candidates through their own policy announcements, strategies and differentiated positioning.
The upcoming election promises to be a close one, where the candidate that uses public relations effectively to communicate their position on health care, educations, jobs, defense, foreign policy, taxation and fiscal policy will surely have an advantage.
The ability to connect almost one to one with voters, understand the key issues that may help them decide to vote one way or another are key in any election campaign.
In this sense, there are similarities with product launches in the business world. If there is strong support for a particular product, which then build up virally through a word of mouth campaign, further amplified by the use of social media, then there is every chance that the product is likely to turn out to be a block buster for the company. Public relations plays a big part in this exercise and it is no different when it comes to government relations.
Whilst this is about public relations at the national level, the situation is no different when one is discussing the impact at the state or even local government level. Each level of democratically elected government needs to keep in touch with its constituency and keep them apprised of any changes in policy or the progress in the implementation of the various initiatives.
Government public relations work undoubtedly does not end after the elections. In fact, one could argue that it becomes all the more important going forward.
PR firms should constantly maintain a careful watch on polls and popularity surveys as a good check and balance for how a public official is being portrayed in media.
Keeping the faith of the entire country’s population is double the effort for a PR agency. If anything, it is the perfect blend of a public official’s political intention and how it is projected to an interested nation and it’s voters.