The Importance of a Website
If you plan on your company having success, then having a website is required. It seems today that if your company doesn't have a website, then most people won't give credit to its legitimacy. It gives off a sense that if a business owner doesn't take the time to create a website, then it feels as though they don't care enough about the success of their business.
However it goes beyond simply the existence of a website, it must be well-maintained and reflective of how you run your business, and if you plan on using it effectively as a marketing tool, then it must be aesthetically pleasing as well as constantly updated. It sounds like a lot of work, and it usually is, but the benefits of having a well constructed and maintained site are well worth the time and effort. So if you're starting a new website for your business, or perhaps just need to re-vamp it, then here are some tips for creating a great company site.
Creating a Website
First of all there are three things that need to be planned out before you go diving into any website project. You must first decide on the design, how it will be programmed, and how it will market to your customers as well as attract new customers.
The design is very important, more than simply choosing what colors to use or fonts (which are very important); you need to decide on the layout of the site, such as where to locate links, position texts, place pictures, etc. If you plan on hiring someone else to make a website for you, it is important that you are very specific as to how you want your website to function and to not settle for a basic 5-page site. Not only will continually making changes to the site become costly, but it is unoriginal and boring. Instead, leave it open for changes as it should be changing with your business. Every change in your marketing tactics from promoting new products and services to offering special deals should be reflected on your website.
Making sure that your website can be easily navigated, as well as looking professional is extremely important. By designing your website to show a header or side bar containing links to travel across your website will allow for easy searching, as well as leaving a company header or footer with contact info will make your company easy to find and contact. Another important thing to program into your site is to add a search bar that allows users to enter in key words to be found on your site. All these things will help create a professional and appealing site.
Finally you should use your site as a marketing tool. By changing it frequently to show changes you are making in your business, you are also making your site active and fresh, a quality that search engines such as Google or Yahoo! like, allowing your site to get better page results in searches. This of course will help attract potential customers searching online for businesses.
So not only does having a website give your business credibility, but it also assists you in many other ways. There isn't a reason why you should not have one. So if you want to start designing your website, or maybe to give it a makeover, try taking a look at places such as resourcenation.com or everythingbusiness.com for great ideas and professional help.