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The Purpose of being Cagey in Sales

By Edited Feb 2, 2016 0 0

Most people who know me know I have been diligently job hunting in the sour Southern California economy for well over 8 months. I could say it was "to now avail," in that I have failed, so far to secure a permanent full time position, with benefits. And yet, I have availed some: the enforced hiatus has enabled me to start writing with aplomb, take up yoga, and hike a lot in the beautiful Los Padres Forest. Recently in my many searches I looked on Craig's list and found an ad for a company located in the same small town I live in. Since our population is merely 5,000, 5002 is you count Dopey and Lucky, (do they count? they seem like half a person each), I was surprised that the ad made the company sound like a large organization.

Since some search engines are designed to insert your locale, I e-mailed the company to see if the location was correct - or if it were using Frazier Park just as an "internet" location. I heard nothing for over a week. I nearly forgot about it when I finally received an answer. "Yes," the person replied, "I am in Frazier Park, but I have other locations all over, visit my website." She provided me with a link to website featuring pictures of attractive women and children looking wholesome, happy, and sitting in front of computers. The copy went on about having dreams, achieving dreams, and how many women daily were leaving the corporate grind to work at home. Nice, but generic and bland. I doubted the people featured on the website were her friends or paid models, the pictures looked like stock photos clipped from some other ad campaign.

I moved about the website link, finding nothing but more information on how great it is to have a "home based business." Nothing concrete. Nothing that gave a hint about what product the person was selling. There was a lot of rhetoric about "following dreams," "dreaming big" and having a good income. Like a carrot on a stick, I thought. Against my better judgment I e-mailed the woman again and asked her what her business did. Imagine my surprise when this time she answered in a few minutes.

"I help women achieve their dreams," was the evasive reply. She again provided me with the link to her website."I am having a pod cast at 11 that will explain all, if you are interested I'll send you the pass code."

I replied, "So are you a life coach? Do you sell Amway? Why are you being so cagey about what you are selling?

Once again she replied in less than ten minutes. This time the feminine font was larger. She appeared slightly miffed. "What do you mean by cagey?" she asked. Dear Reader, I mean that she never answered my question. Not in the emails, not at the website. What does this company do?

"I only offered the webcast to answer all your questions. . . "she went on. Still cleverly evading my initial question. I suspect she "helps" women by selling them websites similar to hers, that encourage people to buy websites - similar to hers, for money. Making money is helpful, and making at home is nice. Making it without a product certainly cuts down on the manufacturing issues.

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