For any website owner, the key to making sales is targeted traffic and lots of it. Placing high quality content on your website will make it attractive to search engines and help you generate that traffic. It's that simple, the more quality content you have, the more traffic you will attract from the search engines.

Other website owners, publishers, and e-zine editors are constantly searching for new content to publish on their websites. If you are able to provide that for them, they will publish your content throughout the Internet which will increase the exposure of your website and bring you large amounts of targeted traffic in the process.

The majority of web site owners think of article marketing simply as a method to promote their website. I try to look at it from a different point of view. When done properly, article marketing actually allows other people to market your website for you. I will tell you what I mean.

1. Article marketing helps to build countless valuable links to your website.

Each time you submit an article to a directory, you are also asked to provide information in the resource box. This would include brief details about you and your website or blog, followed by a link that directs the reader to those resources.

2. Article marketing also builds publicity for your website which works to increase exposure and generate targeted traffic.

When you successfully publish an article, you are creating publicity for your website. If the article is picked up by another party and published elsewhere online, that party is required to publish the resource box which includes your name and the link to your website as well. Each time this happens, the exposure to your website increases. The people who end up reading your article are actually looking for information on your specific niche. Therefore, this increased exposure is helping you drive targeted traffic to your website.

3. Article marketing can help you build a good reputation and establish you as an expert in your niche.

One of the biggest advantages of article marketing is that it's free. That means that as long as you are writing unique, high quality articles, there is no limit to the amount of content you can submit. As your articles become more widely read and distributed you will start to be considered an expert in your specific field. This builds a positive reputation among readers and encourages more people to read your articles and click through to your website.

4. Article marketing continues to be effective long after you submit your first articles.

Unlike PPC advertising, where once you stop paying your ads stop showing; the fact that article marketing is free means that your articles and links will continue to circulate throughout the Internet for months or even years after you submit them. That means that your traffic will continue to grow long after you submit your first article.

There is literally no end to the benefits of article marketing. It is one of the most popular methods online and it's free. If you are looking for a good way to promote your website that does not cost you an arm and a leg, give article marketing a try. Once you establish a successful campaign and start to see the amazing results it can produce, you will never want to try another method.