What do you know of clothes design?
As a consumer your view of the fashion world may be slightly different to that of the person, or people who design the clothes you wear. Many people think that their clothes are simply put together and branded by different companies without much thought, while many others never even consider how their clothes may be designed and made.
In this article I’m going to give you a brief overview of some of the steps and troubles that fashion designers might go through in order to develop the clothes that you are wearing today.
Season specific designs
Usually there will either be one designer, or many designers who come together and pool their ideas. Ideas for the next line up of clothes are generally based around the seasons – spring and summer generally call for brighter colours, bolder designs and looser fitting with thinner materials, while autumn and winter generally have thicker materials, darker colours and tighter fits.
A concept artist will attempt to convey the ideas of the designers onto paper and will often spend weeks drawing variations based on the comments of the designers. When dozens, or even hundreds of potential designs have been put forth for consideration, the very best are handpicked by either the team of designers, or the head designer.
Once the best designs have been chosen, the materials proposed to be used in the line-up are confirmed and prototype clothes are made – these are then looked at again by the designers and changed to reflect improvements.
Some designers take a random survey of their target market, allow them to try on these clothes or look at others wearing them to ask for comments and opinions – usually anything which receives a large amount of negative feedback is either scrapped right away or surveyed by another selection of the target market.
Production of clothes
When designs are finalised the details are sent for production to start. While some brands use factories in their own country for clothes production, others hire cheap labour from other countries, where their clothes can be produced en masse for very little.
Depending on the size of the collection and whether the line is for a season, quarter or the whole year, this process can take up to a whole year before the products are out for sale.
Once the products are in stock, they are proposed to distributors who can then retail the clothes to the customer, while the clothes are usually also available from the company website.
I hope that this article has been an interesting read for you, one of my favourite brands is one called Basler, who carefully design clothes for women with exceptional fashion tastes.