Although we sometimes fail to admit it, beauty still depends on the way we look and how we appear to others. It is not enough that you feel good about yourself if other people do not really favor the way you look. Don't you feel better if a lot of people appreciate and praise how beautiful you are from the outside?

For this reason, a lot of women all over the world see to it that they conform to the generally acceptable standards of beauty. Richer ones go to professional dermatologists to have their complexion fixed; some are even very enthusiastic to have a surgery to improve their appearance. Simpler people, on the other hand, go to beauty salons to have manicures and pedicures, make-up, haircut, and hair improvement treatments.

Whether we acknowledge it or not, hair for women can symbolize and even embody the essence of being beautiful. That is why a lot of women from different walks of life are encouraged to have their hair treated. And in this modern age of fashion, long straight hair is becoming a fad. For this reason, many women go to hair designers and experts with their hopes of transforming their once ugly hair into something more attractive and manageable. And in the realm of hair cosmetology, there is an undergoing battle between the two most popular hair straightening procedures: the Thermal Reconditioning vs Keratin Treatment. Both customers and hair care providers ask: which is better between the two?

In order to answer this question, we need to consider a lot of factors. First in the list is permanence. Unlike Keratin treatment, the effects of Japanese Thermal reconditioning or Yuko, are permanent. This procedure ensures to make the hair straight until it grows out. However, new growth may actually still have a curly of wavy form. That is why thermal reconditioning needs to be repeated at least twice a year (depending on the length of hair) to sustain longer and straighter hair. Keratin treatments, on the other hand, only last from 8 to 12 weeks after the treatment.

The chemicals used in Yuko are approved by the Food and Drugs Administration in the United States and are proven to be non-toxic and non-carcinogenic. Nonetheless, the other treatment makes use of chemicals like Formaldehyde. Aldehydes can cause eye irritation and literal burning of the nasal cavity and throat once there is a direct contact. Additionally, Yuko Hair Strengthening System passed for patent approval in the United States and was even recognized as a means to repair the hair. It is proven to promote not only exceptional beauty but also radiant health.

On the other hand, there are still "downfalls" in Japanese thermal reconditioning. For one, it takes more hours to complete as compared to the Keratin treatment. Yuko treated hair also has to wait for 72 hours before being washed and styled; unlike the other procedure which allows early styling and washing. Aside from this, Keratin treatment is a lot cheaper than Japanese thermal reconditioning. The first costs from about $200 to $400 while the latter costs from $400 to $800 per session.

In deciding for the best hair straightening treatment, you must indeed consider these factors. But most of all, you must first consult an expert in cosmetology and hair treatment. Unfortunately, there are some types of hair which are not suitable and recommendable for hair straightening procedures as such.