First I'd like to briefly talk about the Adsense eCPM which means Effective Cost Per Thousand Impressions. It took me about a year to understand it meant for Adsense publishers.

Google Adsense explains the eCPM as your estimated earnings for every 1000 impressions. eCPM is calculated by dividing your estimated earnings by the number of webpage views/impressions, then multiplying by 1000.

An example they provide in your Adsense account is, should you earn \$.15 from 25 impressions, your page eCPM would equal \$.15 / 25 - 1000, or \$6.00. Use a calculator and do the following.
15 Ã· 25 = .6.

Here's another example for you. If you earned \$180.00 from 45,000 views/impressions your page eCPM would then equal \$180.00 / 45,000 - 1000, or \$4.00. Again, use your calculator to do the following. 180 Ã· 45.000 = 4.00.

Adsense publishers realize that they are able to earn revenue when visitors/traffic click on Ad and Link Units that are show on their blogs, websites and articles but do any publishers consider earning revenue from views/impressions? I never considered earning revenue with impressions when I first started because I didn't understand and Adsense was foreign to me. It took me a very long time to understand how Adsense determined how publishers earned from impressions. Generating impressions over time can add up fast and can add up to a pretty penny.

I felt it was a wise move to start this article explaining how publishers can earn revenue from Ad impressions. I will now discuss how I'm increasing my Adsense revenue from simply making a few adjustments throughout my websites.