Marketing - "Yesterday and Now"
You might be tired of hearing "It's time to go global" but I'd like to say it's time to change your business mentality to en-cash the secret of business success in fact it's the time to get updated to go global. I'm sure you have had experience of some drastic change in the marketing trend recently or lately and you know this is all because of client retention to get some more referring clients from them. Mr. Philip Kotler said "Customer is the King" I think it is because one satisfied customer can bring two more and that two more can bring a bunch of customers and this chain can create a viral marketing concept.

• Time Consuming
• More Efforts
• Expensive

But it was a game of old days, things have been changed now.

Social Media Marketing - A Game of What? Why? How? And When?

Social Media Marketing - What?
As this day or age technology is getting more advanced and regularly come up with more facilities which we have barely given any thought of it.

Technology can be so fruitful if it will be used in an appropriate manner. And so, SMO is one of those terminology which gives us a tribute of some kind but only when we know how to handle it.

Moreover, social media marketing is a broader concept that includes SMO and there is no such specific definition on it, however I can elaborate it in thousands of words but in brief social media is the use of technologies to co-create social realities, know, like, trust.

Furthermore social media is that hot tribute which is quite popular amongst all marketers as it is a rich set of new tools to help in their efforts to generate a business lead.

Social Media Marketing - Why?
SMO - A game of brand exposure and much more... How many of you looking for a brand exposure and for what?
• For business leads
• For the sake of business goodwill.
• For product or services exposure.
Whatsoever reason you will be having, the overall conclusion is that your business will be able to get more revenue at the end of the month.

Social Media Marketing - How?
Social media optimization as there are 3 major, hot & popular social media sites are available, at first phase optimizes them.
• Facebook
• Twitter
• LinkedIn

Foremost and Essential Step
As social media marketing is an integrated process so it is quite imperative to integrate all the above 3 social media sites with each other like wise: If you are tweeting something on twitter that will automatically become a post for Facebook and as same for LinkedIn.

Build up your business theme related networks and exchange the level of your expertise with them because SMO is all about of 4 C's:
• Content
• Context
• Communities
• Communication

Even more you can do:        
• If you are well versed with blogging do add your blog with the above mentioned sites.

• Popularize your latest feeds via RSS feed submission.

• Do write compelling & unique classified adverts and amplify that in your geographical location if any.

• Amplify your articles in different and famous articles directory sites such as EzineArticles.

• Amplify your press release.

• Amplify your newsletter with adding enhancing features of tweet-meme button or any of your favorite social networking sites buttons (Must have good Alexa ranking).

• Amplify your pod-casting if any.

• Video optimization and amplify it on: YouTube, Facebook, Twitter, LinkedIn and even on more...

Do amplify all the above suggestions on the three major social networking sites: i.e. Facebook, Twitter and LinkedIn.

Social Media Marketing - When?
Today is the best day to start.

My Review about Combination of SMO & SEO
What relation I observed between SEO and SMO?
SEO helps you to get organic traffic - Leads conversion rate higher.
SMO = Helps you to get referring traffic and brand exposure beside helping SEO to push- up ranking to get good conversion rate.
SEO = Conversion rate SEO + SMO = highly conversion rate/brand exposure/top Google ranking.